About Me

Dynamic and results-oriented Marketing Director with a proven track record of driving successful campaigns, optimizing strategies, and elevating brand image. With a keen eye for detail and a strategic mindset, I excel in crafting and implementing innovative marketing initiatives that align with company goals and resonate with target audiences.

In my current role at Vusion, I spearhead PPC management efforts, meticulously analyzing performance metrics to maximize ROI and drive targeted traffic. Additionally, I lead SEO optimization efforts, collaborating closely with content creators to ensure cohesive brand messaging and enhanced online visibility.

Prior to this, my tenure as a Competitive Analyst at Brightcove honed my skills in data analysis and strategic planning, where I delivered actionable insights to the executive team, resulting in informed decision-making and significant revenue growth.

With a Master’s degree in Business Analytics, specialized in Marketing, and a robust technical skill set including proficiency in R, Python, SQL, and Tableau, I bring a unique blend of analytical prowess and creative thinking to the table.

Passionate about making a positive impact, I have successfully devised and executed PR campaigns emphasizing social responsibility, such as combating underage vaping and promoting environmental sustainability.

I thrive in collaborative environments and am adept at fostering cross-functional partnerships to drive continuous improvement and meet ambitious marketing objectives. As a forward-thinking professional with a commitment to excellence, I am poised to make meaningful contributions to any organization’s marketing endeavors. Let’s connect and explore opportunities to drive growth and success together.