CAREER SUMMARY
Founder and sole proprietor of Lexical Creations, a brand storytelling company providing compelling stories to help clients engage their audiences across a variety of platforms.
A versatile and detail-oriented strategic communications professional and copywriter, crafting compelling narratives that resonate with audiences. Leveraging 14 years of experience in the areas of corporate communications, public relations, digital project management, website management, and digital content production with a variety of local, regional, and international organisations to work collaboratively with all clients across an assortment of industries.
SKILLS AND STRENGTHS
PROFESSIONAL ACCOMPLISHMENTS
Launched and managed Lexical Creations, providing effective communication strategies and engaging content for clients across various industries, including sustainable development, telecommunications, and cultural development. View my portfolio here.
Improved production performance twofold within five months by developing and leading innovative initiatives. Managed production and project planning agency-wide for an in-house creative team of 16 (plus multiple freelancers), contributing to the company’s success in serving local and regional clients with excellence.
Enabled the Ministry to improve public engagement and awareness by developing and implementing innovative marketing and communications strategies that effectively represented the Ministry’s interests. Led a team that efficiently and effectively represented the interests of 17 Ministry divisions.
Achieved 61% sales growth year-over-year through strategic planning and promotional execution while managing eCommerce sites for two markets.
Improved academic performance and student engagement while delivering the English Language Arts and Literature curricula to students in Forms 3, 4, and 5.
Telecommunications Services of T&T (TSTT), Barataria, T&T • Technical Writer 06-08/2016
(Two-month contract) Enhanced the efficiency of TSTT’s Request for Proposal (RFP) bidding process through technical editing services, resulting in improved bid quality and response times.
Caribbean Telecommunications Union (CTU), Woodbrook, T&T • Comms Specialist 11/2015-05/2016
(Six-month contract) Improved user experience and engagement by developing and updating technical content for the CTU’s website.
Baby Babble Network (BBN), Petit Valley, T&T • Social Media Manager 2015-2016
Blogged and managed social media platforms from inception, resulting in significant growth in followers and organic reach.
Toucan/Webfx, Maraval, T&T • Digital Content Producer 12/2014-06/2016
Contributed to increased brand awareness and customer engagement for multiple local and regional clients by creating engaging social media content for companies including (but not limited to): Courts, Carib, Caribbean Airlines, GraceKennedy, and National Baking Company.
Caribbean Premier League T20 (CPL T20), Woodbrook, T&T • PR/Media Executive 05-07/2015
(Two-month contract) Managed public relations and media activities for T&T, leading to sold-out matches and positive press coverage.
Caribbean Premier League T20 (CPL T20), Woodbrook, T&T • PR Manager 07/2014
(One-month contract) Facilitated media relations and player liaison, contributing to positive press coverage of the tournament.
Ensured quality programming and audience satisfaction during sponsored slots by consistently compiling and delivering clear, accurate, succinct, and prompt news content for the three stations under Trinidad and Tobago Radio Network Ltd.
Provided effective communications services to clients such as Digicel Trinidad and Tobago Ltd., including, but not limited to: media relations, corporate writing, public relations, and event management.
Contributing to improved public engagement and awareness of sports initiatives through various communications tasks, including, but not limited to: media relations, corporate writing, public relations, and event management.