Create, manage, and evolve marketing and content strategies from conception to re-evaluation.
Own marketing ecosystems for each business line; build content and marketing funnels.
Owner of the ROI on all marketing spend; ensure maximum return on invested capital.
Determine and prioritize initiatives; track and keep team aligned with highest value projects.
Determine annual resource needs and re-forecast quarterly; include full-time and freelance.
Establish KPIs and metrics; report on marketing performance using Hubspot, Tableau, Google Analytics.
Pursue organizational growth; analyze resourcing options to maximize impact and manage costs.
Cultivate team culture; foster trust, open communication, and mutual appreciation.
Champion team’s compensation; participate in salary increases and equity rewards discussions.
Build internal and external partnerships; explore new marketing growth opportunities.

Bachelor’s degree in marketing, business, or related field, MBA is a plus.
10+ years of marketing experience in regulated ETF/investment industry with increasing responsibility.
3-5 years of leadership experience in regulated ETF/investment industry with a large marketing team.
Experience in ETF and investment management industry; understand differences in tactics and audiences.
Commitment to developing core marketing skills; experience with copywriting, design, and operations teams.
Thorough knowledge of marketing principles, creative fundamentals, and sales processes.
Demonstrated ability to lead, inspire, and mentor a diverse marketing team.
Superb analytical skills; able to distill and communicate insights to various audience levels.
Outstanding communication and interpersonal skills; commitment to transparency.
Flexibility to adapt business and marketing strategies as needed; advocate for customer needs.

Chief Marketing Officer, Money Management at The Motley Fool Full Time

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