Content Lead | Greenpark | South Africa Full Time

Responsibilities

• Set up internal workflows around the content squad and client.
• Create a robust web strategy for driving traffic for brands.
• Lead on creative ideas and content planning for the content squad.
• Lead and help manage internal creative meetings and provide ideas.
• Plan social and web content into the content calendar.
• Liaise with creative and production teams on all edited assets.
• Ideate and execute team content.
• Maintain website calendars and trackers.
• Ensure all content meets brand and regulatory guidelines.
• Provide performance insights for the monthly content report.
• Grow traffic to brand sites and provide ongoing support.

Requirements

• At least 5 years managing website content and editing articles.
• Experience using GenAI to create and edit content efficiently.
• Experience in omnichannel content strategy and planning.
• Experience leading a team of creatives in content creation.
• Working knowledge of what makes branded content exciting.
• Experience managing client stakeholders.
• Experience working with brands on content production.
• Excellent understanding of web insights and reporting.
• Exceptional writing, editing and communication skills.
• Ability to work independently and as part of a team.
• Experience writing and editing content about food and recipes.
• Experience talking to and interviewing experts for articles.
• Ability to analyze competitor output for ongoing strategies.
• Experience in CRM strategy, copy creation and management.
• Proficient in reading SEO performance data using tools.
• Highly organized and able to manage multiple projects.
• Experience creating imagery using AI tools preferred.