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Responsibilities
- Develop an inbound content program and roadmap.
- Maintain a content calendar with revenue-enabling ideas.
- Conduct content and market research and run interviews.
- Produce authoritative copy that educates and informs.
- Write short and long-form pieces like emails and ebooks.
- Tailor and repurpose content to different formats and channels.
- Utilize SEO best practices to drive organic traffic.
- Develop KPIs and track them through GA4, Hubspot, and Salesforce.
- Analyze content performance metrics and optimize accordingly.
Requirements
- 3-5 years of success as a demand gen content writer.
- Bachelor’s degree or equivalent.
- Familiarity with AI and related technologies.
- Knowledge of online content strategy and creation.
- Excellent writing, editing, and research skills.
- Strong time-management and organizational skills.
- Experience with digital customer experiences and buyer’s journey.
