Executed targeted marketing initiatives that significantly boosted participation rates across The
IRONMAN Group’s diverse event lineup.
Partnered with cross-functional teams to develop and implement cohesive marketing plans, enhancing
the overall success of high-profile sporting events.
Conceptualized and launched innovative promotional campaigns, elevating brand presence and
participant experience for marquee events in the running and triathlon space.

Fostered partnerships with local entities, driving store growth through strategic community
engagement and joint initiatives with management.
Spearheaded community activation strategies, resulting in enhanced brand visibility and measurable
increase in foot traffic to stores.
Pioneered creative outreach programs, connecting with schools and health professionals to establish
The Athletes Foot as a community wellness leader.
Analyzed market trends and consumer behavior to inform targeted activation strategies, contributing to
improved commercial outcomes.

Led dynamic physical activity programs for young children, fostering fun and safety while enhancing
reception services and gym membership processes.
Streamlined program enrollments and gym memberships, boosting customer satisfaction and retention
through efficient service at reception.