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Responsibilities:
- Drive marketing initiatives across channels.
- Lead digital campaigns and content marketing.
- Manage lead generation and customer engagement.
- Collaborate with Sales, Product, and CS teams.
- Align marketing strategies with business goals.
- Focus on B2B SaaS demand generation.
- Analyze and optimize campaign performance.
- Position software solutions for mid-market clients.
- Work with sales and CS teams on SaaS sales cycles.
- Lead cross-functional marketing collaborations.
Requirements:
- 7+ years in B2B SaaS marketing.
- Experience in demand generation strategies.
- Familiarity with boutique fitness industry.
- Strong understanding of digital marketing channels.
- Ability to analyze marketing data for performance.
- Exceptional written and verbal communication skills.
- Leadership experience in team management.
Benefits:
- 12 weeks paid parental leave.
- 3 extra days for social impact volunteering.
- Access to free mental health support.
- Flexible working arrangements.
- Global mentorship programs.
