Digital Marketing Manager Full Time

Description:

• Oversee the execution of paid search and display campaigns (Google Ads, Display Ads), optimizing for conversions and ROI.
• Manage SEO efforts, including keyword research, on-page optimization, content strategy, and link building.
• Develop and oversee display advertising campaigns, focusing on targeting, creatives, and placements.
• Utilize analytics tools (Google Analytics, SEMrush, etc.) to track and measure campaign performance.
• Prepare reports on key metrics, providing insights and recommendations for optimization.
• Conduct tests on different ad variations to determine which perform best.
• Work closely with content creators, designers, and developers to ensure cohesive messaging across all channels.
• Coordinate with sales teams to align marketing strategies with sales goals.

Requirements:

• Proven experience (7+ years) in digital marketing with a focus on paid channels and programmatic display.
• Expertise in digital marketing execution with tools and platforms (e.g., Google Search, 6sense, SEO).
• Analytical approach with the ability to interpret data and make data-driven decisions.
• Stay up-to-date with trends, emerging platforms, and standard methodologies, implementing innovative strategies to stay ahead of the competition.
• Ability to manage multiple projects and prioritize tasks in a fast-paced environment.

Benefits:

• Competitive healthcare coverage.
• Wellness programs.
• Take it when you need it time off.
• Parental leave.
• Recognition programs.