Email Marketing Manager Full Time

Description:

• Trellis is the leading provider of state trial court data and insights, empowering tens of thousands of law firms and litigators with unparalleled access to state trial court intelligence.
• Trellis offers an extensive suite of state trial court intelligence and productivity tools for litigators, including judge bios and analytics, case assessments, litigation insights, daily filings, customizable alerts, and much more.
• Trellis is revolutionizing the way legal professionals access and use trial court data to make informed decisions.
• We are seeking an experienced Manager, Email Marketing to lead our email marketing strategies, focusing on driving customer engagement, retention, and lifetime value (LTV).
• This role is pivotal in creating personalized, data-driven campaigns that align with Trellis’s mission and business goals.
• Reporting to and collaborating with the Director of Product Marketing, you will shape and implement strategies that guide the full lifecycle of customer communication—from onboarding to reactivation.
• Leveraging insights and segmentation, your primary responsibility will be to develop and optimize lifecycle marketing programs, including drip campaigns and email sequences, aimed at boosting engagement and reactivation across key customer segments.
• The ideal candidate is both creative and analytical, with a proven ability to thrive in a fast-paced environment.
• You will collaborate cross-functionally to build and optimize campaigns, bringing fresh ideas to strengthen customer relationships and drive measurable results.

Requirements:

• 3-5+ years in email marketing, CRM, or lifecycle marketing, with proven success driving engagement and retention.
• Hands-on experience with CRM platforms like HubSpot, Braze, or Klaviyo. Familiarity with Amplitude, Tableau, or similar analytics tools is a plus.
• Strong ability to use data to inform decisions, optimize campaigns, and generate insights.
• Proficiency in copywriting and creative design for email campaigns with access to a dedicated design resource for support.
• Familiarity with HTML and CSS for email development.
• Exceptional organizational skills, with the ability to manage multiple projects and meet deadlines.
• Excellent communication skills and ability to work cross-functionally with product, creative, and sales teams.
• Strong understanding of marketing compliance standards and best practices.

Benefits:

• Diverse and inclusive workplace culture.
• Opportunity to work with leading legal tech and SaaS platforms.
• Access to dedicated design resources for support.