About Me

Summary Analytical and result-oriented Marketing Analyst and strategist with 10+ years of experience in developing and implementing effective marketing strategies. Proven expertise in digital marketing, data analysis, market research, and brand development. Has a strong track record of enhancing marketing infrastructure and driving growth for leading corporations. Areas of Expertise: Marketing Analysis, Marketing Strategy, Data Analysis, Digital Advertising, Marketing Research, Marketing Communication, Social Media Marketing Experience

Job experience:

Marketing Manager

ENVO Drive System Sep 2022 – Present ( 19 Months)

ENVO Electric is a leading manufacturer of electric vehicles based in Vancouver, Canada. Our mission is to create a sustainable future by providing eco-friendly vehicles that are accessible, reliable, and affordable. We believe that electric mobility is the future, and we are committed to being at the forefront of this movement.

My responsibilities

• Develop and execute marketing strategies to promote products in the North American market, conducting market research, analyzing consumer trends, and identifying target audiences. •

Execute marketing campaigns across digital media, print advertising, social media, and events.

• Analyze market data to evaluate customer preferences, market trends, and competitor activities.

• Implement digital marketing initiatives like SEO, PPC advertising, email marketing, and social media campaigns.

• Monitor and analyze website analytics for optimizing online presence and user experience.

• Collaborate with cross-functional teams to ensure effective communication and coordinated promotional activities.

• Manage marketing budget, allocating resources efficiently and conducting ROI analysis for campaign effectiveness.

• Organize media events and manage publications to boost brand awareness.

• Plan and drive influencer marketing campaigns and affiliate programs.

• Collaborate with PR agencies and plan and oversee PR campaigns.

Sr. Marketing and Operation UNIDEF Jan 2022 – Sep 2022 (9 Months)

Unidef is a global network of organizations working together to accelerate the world’s transition to a decentralized future.

• Developing and implementing 360 marketing campaigns and initiatives based on data-driven insights.

• Analyzing market data and developing marketing strategies for sub-brands and various markets.

• Tracking and analyzing marketing and sales performance metrics

• Providing regular reports on marketing performance and making recommendations for improvements

• Oversees to design and implementation of digital presents of the brand through its websites, social media, communities, and a mobile app.

Senior Marketing Manager PishtazTeb Diagnostics Dec 2018 – Mar 2022 (3 years 4 months)

PishtazTeb Zaman Diagnostics is a global brand that specializes in “In-Vitro Diagnostics Medical Devices, Life Science, IVF, and Clinical Research.” Its products are distributed to clients all throughout Iran and in more than 25 countries around the world via a vast distribution chain. my activities:

• Managed marketing budget and optimized advertising channels, leading to a 250% increase in sales through an online shop portal designed by me.

• Developed and implemented several tailored social media campaigns.

• Create, implement, and track integrated multi-channel marketing strategies.

• Developed and planned CRM software and processes.

• Develop and implement an OKR plan for measuring the performance of the Sales, Marketing, and Customer Support teams. And construct a BI panel for monitoring and analyzing sales data.

• Establish Pishtazteb Academy to enhance consumer engagement by providing educational content about science-based products.

• Create a Loyalty Program and a Customer Club for consumers and agents that reduce costs by 4%.

• Optimized website and utilizing Google Analytics for sales funnel and engagement enhancement.

Marketing Manager JIRING (MCI) Feb 2016 – Nov 2018 (2 years 10 months)

Jiring is one of MCI’s subsidiaries. All the financial services on the MCI (Mobile Telecom Company of Iran – First Operator) platform are assigned to Jiring.

• Analyzed sales data on customer behavior and marketing performance of B2B and end users.

• Developed and implemented three 360-degree marketing campaigns for the launch of two mobile applications.

• Transformed corporate website and social media platforms to better engage customers and promote sales.

• Design and develop Business models for two payment services mobile applications.

Marketing Manager SHOPP May 2018 – Oct 2018 (6 months)

SHOPP is one of Tosan Techno’s subsidiaries that focuses on payment, retail, and e-commerce solutions. It develops cloud-based apps that offer payment and retail services.

• Conducting marketing research and market study to develop the marketing strategy.

• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.

• Implemented successful marketing and promotional strategies for the launch of new products.

• Developed consumer-tailored print and digital marketing materials for targeted distribution.

• Utilized market trends and target audience statistics to effectively and appropriately market products.

• Created two 360º marketing campaigns that resulted in increased brand awareness, product introduction to the market, and revenue growth.

• Creating a new website with an online shopping platform that is integrated with CRM to improve the sales funnel and engagement.