Branding and Marketing Specialist – Startup Support Advisor Part Time

Summary:

Co-creation HUB, Africa’s leading pan-African innovation ecosystem enabler, seeks a Branding and Marketing Specialist to provide advisory support to startups. The role focuses on delivering branding and marketing strategies to enhance startup growth across programs. Since 2010, CcHUB has supported over 10,000 tech companies addressing social challenges in Africa.

Responsibilities:

• Conduct branding and marketing workshops for startups.
• Provide one-on-one coaching sessions tailored to startups’ unique needs.
• Develop branding strategies, including visual identity and messaging frameworks.
• Advise startups on market positioning, target audience segmentation, and customer engagement strategies.
• Guide startups in crafting tailored go-to-market strategies, including digital marketing plans.
• Assist startups in creating compelling narratives that align with their vision and values.
• Develop key messaging frameworks for pitching, social media, and other communication channels.
• Offer guidance on brand asset creation, including logos, taglines, and visual collateral.
• Support startups in implementing marketing campaigns and evaluating their effectiveness.
• Deliver training on branding and marketing best practices.
• Share resources and tools to help startups independently sustain their branding and marketing efforts.
• Provide weekly status updates during project team meetings to ensure alignment and progress tracking.
• Document key insights and feedback from meetings and disbursement calls.
• Create a clearly defined milestone tracker in line with program objectives.
• Develop key metrics to measure the success of support communication metrics and provide actionable insights.
• Develop a closing report summarizing communication successes, lessons learned, and recommendations.

Requirements:

• Proven experience in branding, storytelling, and strategic communication; startup advisory in these areas or the social impact sector is a plus.
• Strong track record of supporting startups or SMEs in developing brand narratives and outreach strategies.
• Excellent communication and interpersonal skills, with the ability to work collaboratively with diverse stakeholders.
• Knowledge of African EdTech ecosystems (advantageous).