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Summary:
- Adhoq is a fast-growing performance advertising startup with deep knowledge in digital advertising and adtech.
- The Business Innovation Manager will be responsible for leading innovation initiatives, driving growth, and improving profitability for the business.
- The role involves working with cross-functional teams to develop new products, improve processes, and create strategies to increase revenue and profitability.
- The position includes overseeing affiliate marketing opportunities, leading technology projects in digital marketing, eCommerce, and email marketing.
Responsibilities:
- Develop and implement strategies to increase revenue and profitability.
- Stay updated with industry trends and market research to identify new business opportunities.
- Analyze market and customer data to identify growth opportunities.
- Manage the development of new products and services, from ideation to launch.
- Lead the creation of business cases and financial models to evaluate new opportunities.
- Collaborate with teams to execute digital advertising campaigns and media buying strategies.
- Oversee affiliate marketing opportunities and develop partnerships with relevant businesses.
- Manage technology projects related to digital marketing, eCommerce, and email marketing.
- Lead cross-functional teams to ensure successful project delivery.
- Monitor and report on KPIs to measure the success of innovation initiatives.
- Develop and maintain relationships with external partners and vendors.
Requirements:
- Proven experience in affiliate marketing, digital advertising, or performance marketing.
- Expertise in traffic funnel creation and optimization.
- Strong understanding of web development principles and the ability to guide technical teams.
- Proficiency in media buying, campaign management, and analytics tools.
- Excellent communication and project management skills.
- Analytical mindset with the ability to optimize campaign performance.
- Experience with affiliate platforms, tracking tools, and media buying platforms.
- Knowledge of PPC and conversion rate optimization.
- Technical background or familiarity with HTML/CSS, JavaScript, or similar for effective communication with developers.
Benefits:
- Competitive base salary based on level of seniority.
- Experience in a growing start-up.
- Remote work opportunity.
- Learning and growth opportunities.
