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Marketing and Sales

Content Marketing Manager Full Time

Summary:

Internova Travel Group is hiring a Content Marketing Manager for its ALTOUR division to drive B2B demand generation, lead nurturing, and sales enablement through HubSpot and Salesforce, supporting the company’s strategy to become a market leader in global business travel.

Responsibilities:

  • Develop, execute, and optimize B2B demand generation campaigns across email, paid media, content, and social channels.

  • Own HubSpot marketing automation workflows, email nurture sequences, and lead scoring models to increase conversion rates.

  • Implement ABM (Account-Based Marketing) strategies using HubSpot and Salesforce to target high-value accounts.

  • Leverage SEO, paid search (Google Ads, LinkedIn Ads), and social media marketing to drive qualified traffic and leads.

  • Design and manage lead acquisition strategies through landing pages, gated content, and paid media campaigns.

  • Develop and execute lead nurturing programs in HubSpot, segmenting audiences based on behavior, demographics, and engagement.

  • Optimize the lead scoring model in HubSpot to enhance lead qualification and ensure seamless handoff to sales.

  • Work closely with sales teams using Salesforce to refine lead handoff processes and improve sales enablement.

  • Analyze HubSpot, ZoomInfo and Salesforce data to track marketing campaign effectiveness, lead conversion rates, and pipeline velocity.

  • Implement A/B testing on email campaigns, landing pages, and ad creatives to improve performance.

  • Generate and present performance reports and insights to key stakeholders, providing recommendations for continuous improvement.

  • Collaborate with Marketing team colleagues to develop compelling assets that drive engagement.

  • Work closely with sales teams using ZoomInfo and Salesforce CRM to align on lead qualification criteria, follow-up cadences, and feedback loops.

  • Collaborate with external agencies and vendors for paid media, events, and other marketing initiatives.

Requirements:

  • 5+ years of experience in B2B demand generation, digital marketing, or growth marketing.

  • Expertise in HubSpot for marketing automation, including email workflows, segmentation, lead scoring, and reporting.

  • Proven ability to execute and optimize multi-channel campaigns, including email, PPC, social media, and SEO.

  • Data-driven mindset with the ability to analyze and report on marketing performance using HubSpot and Salesforce dashboards.

  • Editorial mindset with an ability to predict audience preferences.

  • Must have a strong sense of urgency, outstanding project and time management skills and the ability to work on multiple projects simultaneously.

  • Excellent communication and presentation skills, including writing and editing marketing copy.

  • Self-motivated with the ability to work independently and as part of a team.

  • Demonstrated strong communication/sales skills with a variety of audiences.

  • Experience with Salesforce CRM, integrating marketing and sales processes to track leads and pipeline impact (Desirable).

  • Hands-on experience managing Google Ads, LinkedIn Ads, and other paid media channels (Desirable).

  • Proficiency in WordPress or other Content Management Software (Desirable).

Benefits:

  • Eligible for an incentive, commission, bonus, or discretionary bonus program based on company financial performance and individual results.

  • Healthcare.

  • Dental care.

  • Health Assured (Employee Assistance Program).

  • Life insurance.

  • Perkbox.

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