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Design and Creative / Marketing and Sales

CRO Manager + UX/UI Full Time

Summary:

  • As CRO Manager Paid Marketing, you are responsible for the creation and optimisation of paid marketing landing pages.
  • Your primary goal is to improve conversion rates on landing pages, with a data-driven approach to design & testing.
  • You will develop and optimize A/B testing, conversion-focused design, and statistical analysis using industry-leading tools.
  • Your work will drive margin for paid marketing activities.
  • You’ll manage and guide the CRO & UX/UI Design team as part of the Growth Marketing team and report into the Growth Marketing Director.

Responsibilities:

  • Own the CRO strategy and process, including identifying conversion opportunities, designing experiments, and implementing solutions.
  • Analyze user behavior, heatmaps, session recordings, and funnel performance using tools like PostHog and Clarity.
  • Develop and execute A/B and multivariate testing strategies to optimize conversion rates and achieve campaign objectives using VWO.
  • Continuously monitor performance metrics (e.g., conversion rates, bounce rates, engagement) and provide actionable recommendations for improvement.
  • Own and refine user-centered landing page designs and optimize the Figma design system together with the web design strategist, prioritizing usability and conversion.
  • Own the development of landing page wireframes and high-fidelity designs that align with brand standards and performance goals.
  • Partner with developers to ensure seamless implementation of design elements and performance optimization.
  • Work with marketing and frontend teams to ensure CRO and UX/UI efforts align with campaign objectives and brand guidelines.
  • Lead cross-functional brainstorming and strategy sessions to identify opportunities for optimization and innovation.
  • Mentor and guide UX/UI designers and CRO specialists, fostering a culture of experimentation and data-driven design.
  • Stay updated on the latest trends, tools, and best practices in CRO, UX/UI design, and digital marketing.
  • Explore new technologies and methodologies to continuously improve optimization efforts and web design processes.

Requirements:

  • Bachelor’s degree in Design, Marketing or a related field.
  • 5+ years of experience in CRO, UX/UI design, or a related role in a B2C marketing context.
  • Experience with coaching, project management and/or managing a small expert team.
  • Proven track record of driving measurable improvements in conversion rates and creating effective digital experiences.
  • Proficiency in CRO tools (e.g., Google Optimize, Optimizely, VWO) and design tools (e.g., Figma, Adobe Creative Suite).
  • Strong analytical skills, with experience interpreting data and translating it into design and optimization solutions.
  • Excellent communication and collaboration skills, with experience working with cross-functional teams.

Benefits:

  • 20 holidays per year.
  • Hybrid working and flexible working hours.
  • An open and inclusive culture that fosters personal growth and initiative.
  • Great lunch on Fridays to celebrate the weekend.
  • Employee Benefits Plan which includes Life Insurance, Accidental Death & Dismemberment, Extended Health Care, Dental, and Dependent Life.
  • Provided equipment (Macbook, mouse/keyboard).
  • Access to mental health support through OpenUp is offered anonymously and without cost.
  • The opportunity to work fully remotely for up to a month per year from a location of your choice.

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