Digital Demand Marketing Manager Full Time

Responsibilities:

• Lead our SEO and SEM efforts, maximizing traffic and leads.
• Manage integrated digital campaigns across PPC (Google Ads, LinkedIn Ads), email marketing, social media, and webinars.
• Use data-driven insights from Google Analytics and heat maps to boost UX.
• Create targeted email campaigns and nurture programs that keep prospects engaged.
• Own our demand generation and marketing automation processes.
• Work hand-in-hand with Sales to ensure seamless lead handoffs.
• Track campaign performance, report on KPIs, and optimize tactics.
• Stay on top of the latest trends in SEO/SEM, demand generation, and marketing.
• Collaborate on producing short, high-energy video content.

Requirements:

• Experienced in SaaS security or cybersecurity startups.
• Pro at executing and managing multi-channel digital campaigns.
• Skilled at tracking and analyzing KPIs and using analytics for decision-making.
• Deep experience in marketing automation, lead scoring, and conversion optimization.
• Strong creative eye, design principles understanding, and copywriting skills.
• Excellent problem-solving skills and strategic program optimization.
• Proficient with HubSpot, Salesforce, and social media platforms.
• Effective time, budget, and project management skills.
• Strong communicator with clear ideas and updates.
• Self-motivated and flexible in fast-paced environments.

Benefits:

• Work with a driven and innovative team.
• Competitive compensation and comprehensive benefits.
• Opportunities for professional development.
• Remote work flexibility and amazing perks.
• Impact the brand and lead generation efforts at Valence.