Digital Growth Marketing Manager Full Time

Summary:

• LawnStarter is the nation’s leading on-demand platform for lawn care and landscaping services.
• Over the past 10 years, LawnStarter has grown to 120 metro areas, raised $30 million in funding, and acquired its biggest competitor, solidifying its leadership in the space.
• LawnStarter is looking for a data-driven, strategic, and customer-focused Digital Growth Marketing Manager to oversee key acquisition and growth channels.

Responsibilities:

• Channel Management: Manage lead acquisition efforts across various digital platforms, focusing on optimizing channel performance to drive growth and enhance brand visibility. This includes handling partnership, affiliate, and local listing channels.
• Customer Success Oversight: Guide the partner success team to deliver excellent service to lead partners, hit key performance targets, and strengthen relationships with the most valuable lead partners.
• Reputation and Review Management: Manage and monitor ratings and review platforms, actively responding to customer feedback and promoting positive experiences to strengthen the brand’s reputation.
• Pro Acquisition Management: Manage posting activities across various channels to support pro acquisition, ensuring optimal posting frequency to maintain a steady flow of new pro signups.
• Process Automation: Utilize tools like Retool and Zapier to streamline operational workflows, increasing efficiency through automation and reducing manual processes.
• Referral Program Growth: Develop and enhance the referral program to increase customer acquisition, leveraging strategic partnerships and innovative incentives to drive participation and results.
• Cross-Functional Collaboration: Work closely with product, sales, engineering, and customer service teams to align channel strategies with broader business objectives.
• Exploring New Channels: Continuously evaluate and test new acquisition channels, ideating and iterating strategies to discover opportunities that deliver positive ROI and contribute to business growth.

Requirements:

• Channel Management Expertise: Skilled at optimizing lead conversion through effective management of lead partners, marketing automation platforms, and customer communications.
• Experience with Multi-Channel Acquisition: Experience overseeing multiple acquisition channels at scale, including paid, affiliate, and local listings channels.
• Data-Driven Marketer: Proficiency in data tools like Excel and SQL, capable of interpreting data to inform strategy and translating insights into actionable strategies.
• Process Automation and Efficiency Mindset: Experience with tools like Zapier to streamline workflows, improving efficiency and scaling acquisition efforts while reducing manual work.
• Hands-On and Team-Oriented: Actively involved in daily management of channel operations, working well within a team and collaborating across departments to ensure smooth execution.
• English resume required.

Benefits:

• Great Culture: LawnStarter has been recognized as one of the best places to work in Austin in 2018, 2019, and 2020, and in the US in 2021.
• Work from the comfort of your own home.
• $55,000 – $65,000 USD annually, depending on experience.