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Description:
- Oversee the execution of paid search and display campaigns (Google Ads, Display Ads), optimizing for conversions and ROI.
- Manage SEO efforts, including keyword research, on-page optimization, content strategy, and link building.
- Develop and oversee display advertising campaigns, focusing on targeting, creatives, and placements.
- Utilize analytics tools (Google Analytics, SEMrush, etc.) to track and measure campaign performance.
- Prepare reports on key metrics, providing insights and recommendations for optimization.
- Conduct tests on different ad variations to determine which perform best.
- Work closely with content creators, designers, and developers to ensure cohesive messaging across all channels.
- Coordinate with sales teams to align marketing strategies with sales goals.
Requirements:
- Proven experience (7+ years) in digital marketing with a focus on paid channels and programmatic display.
- Expertise in digital marketing execution with tools and platforms (e.g., Google Search, 6sense, SEO).
- Analytical approach with the ability to interpret data and make data-driven decisions.
- Stay up-to-date with trends, emerging platforms, and standard methodologies, implementing innovative strategies to stay ahead of the competition.
- Ability to manage multiple projects and prioritize tasks in a fast-paced environment.
Benefits:
- Competitive healthcare coverage.
- Wellness programs.
- Take it when you need it time off.
- Parental leave.
- Recognition programs.
