Digital Marketing Strategist Full Time

Summary:

GIG Group, a Nigerian holding company with diverse subsidiaries, seeks a Digital Marketing Strategist to drive innovative digital campaigns. The role focuses on enhancing brand visibility and engagement through SEO, social media, and content strategies. GIG Group leverages technology and customer-centric approaches to capitalize on Nigeria’s market potential.

Responsibilities:

• Engage with the public through social media and ensure visitor flow to digital sites.
• Analyze and report on visitor data and devise new ways to market products.
• Develop and manage digital marketing campaigns.
• Oversee a social media strategy.
• Manage and maintain the organization’s website(s).
• Write and optimize content for the website and social networking accounts such as Facebook and Twitter.
• Track and analyze website traffic flow, provide regular internal reports, and make recommendations for improvement.
• Attain key performance indicators such as reducing the website bounce rate, increasing dwell time, or improving conversion.
• Continually work on the Search Engine Optimization of the website(s).
• Fix any errors or bugs in online content.
• Create online banner adverts and oversee pay-per-click (PPC) ad management.
• Write copy for email marketing campaigns.
• Identify new trends in digital marketing, evaluate new technologies, and ensure the brand is at the forefront of industry developments, particularly in mobile marketing.
• Create and upload copy and images for the organization’s website.
• Provide accurate reports and analysis to company management to demonstrate effective return on investment (ROI).
• Research new online media opportunities that may benefit the business, including mobile, social media, development of blogs, and forums.
• Design website banners and assist with web visuals.
• Conduct keyword research and web statistics reporting.
• Contribute to social media engagement and brand awareness campaigns.
• Develop and integrate content marketing strategies.
• Negotiate with media suppliers to achieve the best price.
• Perform other duties as assigned.

Requirements:

• Bachelor’s degree in marketing or a professional marketing qualification.
• Minimum of 3 years’ experience in digital communications and marketing or a similar role.
• Proficient in the use of Microsoft Office Tools, Adobe Photoshop, Corel Draw, MS Word, MS Excel, MS PowerPoint, etc.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
• Vast knowledge of optimizing landing pages and user funnels.
• Experienced with A/B and multivariate experiments.
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
• Working knowledge of ad-serving tools (e.g., DART, Atlas).