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Marketing and Sales

Director of Content Marketing Full Time

Summary:

  • CAN Community Health, one of the nation’s largest providers of HIV Services, has an exciting opportunity for a remote Director of Content Marketing.
  • The Director of Content Marketing is responsible for shaping and executing the organization’s digital strategy to amplify its mission of empowering wellness through compassion, community, and equity.
  • This position reports to the Senior Vice President, Chief Marketing Officer.
  • CAN Community Health offers a good quality of life with an excellent daytime schedule, competitive pay with a bonus plan, and a premiere benefits package with a retirement plan and a generous company matching contribution.
  • CAN has received recognition in 2023, 2022, 2021, 2019, & 2018 NPT’s Best Non-Profit to Work for Award.

Responsibilities:

  • Create and execute a comprehensive digital marketing strategy aligned with organizational goals and objectives.
  • Drive campaigns to promote CAN Community Health’s programs, services, and events, with a focus on HIV prevention, education, and care.
  • Oversee the creation, management, and optimization of engaging digital content across all platforms, including websites, blogs, social media, and email.
  • Develop a robust social media strategy to increase engagement and foster community connections.
  • Manage the organization’s website, ensuring an intuitive user experience, mobile responsiveness, and accessibility.
  • Optimize the website for search engines (SEO) to improve visibility and organic traffic.
  • Monitor, analyze, and report on key digital marketing metrics, using data to inform and refine strategies.
  • Utilize tools like Google Analytics, social media insights, and CRM platforms to track campaign effectiveness and ROI.
  • Plan, execute, and manage digital advertising campaigns, including Google Ads, social media ads, and programmatic advertising, to support outreach and awareness initiatives.
  • Lead, mentor, and manage a team of digital marketing professionals, fostering a collaborative and innovative environment.
  • Coordinate with internal teams and external agencies to ensure alignment and efficiency.
  • Work closely with clinical, community engagement, and development teams to ensure consistent messaging and integration across digital platforms.
  • Support fundraising efforts by creating and managing digital campaigns to engage donors and supporters.
  • Stay informed on emerging digital marketing trends and technologies to keep CAN Community Health at the forefront of digital innovation.

Requirements:

  • Bachelor’s degree in Marketing, Communications, Digital Media, or a related field required.
  • Minimum of 5-7 years in digital marketing leadership, preferably in healthcare or non-profit organizations.
  • Expertise in SEO/SEM, content marketing, social media platforms, and analytics tools.
  • Proven track record of developing and executing successful digital campaigns.
  • Proficiency in marketing platforms such as Google Ads, Facebook Business Manager, and email marketing tools.
  • Knowledge of digital accessibility standards and best practices.
  • Must demonstrate initiative, be highly organized, able to manage multiple projects while prioritizing work assignments, and able to work well with executive team and staff at all levels in the organization.
  • Must have excellent communication, presentation and interpersonal skills.
  • Needs good knowledge of Microsoft Office applications (Outlook, Word, Excel, PowerPoint), email marketing platform (e.g. Constant Contact), and website content management systems (e.g. WordPress).
  • Excellent writing skills and the ability to understand challenges and stigma associated with HIV/AIDS/Hepatitis C and other diseases.
  • The successful candidate must demonstrate an ability to manage marketing and public relations for audiences inside and outside the organization.
  • Ability to evaluate opportunities for organization promotion and manage a budget.
  • Ability to work with minimal supervision.
  • Excellent people manager, open to direction, suggestions, and commitment to get the job done.
  • Delegates responsibility effectively.
  • High comfort working in a diverse environment.

Benefits:

  • Competitive pay with a bonus plan.
  • Premiere benefits package with a retirement plan and a generous company matching contribution.
  • CAN is a Drug-Free Workplace. All potential hires will be required to take and clear a pre-employment drug screen upon job offer.
  • Recognition in 2023, 2022, 2021, 2019, & 2018 NPT’s Best Non-Profit to Work for Award.

Job Overview