Director, Product Led Growth Marketing Full Time

Summary:

• G-P is looking for an experienced Product-Led Growth Marketer.
• Reporting to the VP, Global Demand Generation, this role will be responsible for setting up the Product-Led Growth (PLG) Marketing function at G-P.
• This role is crucial for supporting G-P’s SaaS-based offerings and accelerating the self-serve Go-to-Market (GTM) motion.
• Partner closely with the Product team to drive customer acquisition and revenue growth through data-driven marketing strategies.
• Develop and execute comprehensive growth plans, optimize marketing funnels, and drive impactful campaigns to fuel expansion.

Responsibilities:

• Partner with Product Marketing to identify priority market segments and define the ideal customer journey and lifecycle for G-P’s self-serve products.
• Develop detailed digital marketing plans for the complete customer lifecycle, including customer acquisition/conversion, ongoing usage/engagement/graduation, customer retention, and growth/expansion.
• Orchestrate execution of plans across Digital, Content, Web, and Email marketing teams, and own outcomes of all PLG Growth Marketing efforts.
• Define key operational metrics to measure and optimize the performance of lifecycle marketing efforts across channels.
• Design and deploy A/B testing program for testing hypotheses across the complete customer lifecycle.
• Jointly own revenue objectives with Product business team counterparts.
• Conduct market research and gather customer feedback to understand target audience needs, preferences, and pain points.
• Represent the business in quarterly reviews with C-level executives across Product, Marketing, and Revenue organizations.

Requirements:

• 5+ years of experience in a product-led growth (PLG) role within a B2B SaaS company. Prior experience in an HR-related industry is a plus.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Proficiency in marketing automation tools, CRM systems, and analytics platforms (e.g., HubSpot, Heap, Google Analytics, 6Sense, Salesforce).
• Proven track record of collaborating cross-functionally with a small, high-performing group of peers across Marketing, Product, and Revenue.
• Excellent project management skills and the ability to manage multiple priorities effectively.
• Exceptional written and verbal communication skills. Ability to craft compelling marketing messages and present ideas clearly to stakeholders.
• Bachelor’s degree in marketing, Business, or a related field. Advanced degree or certifications in digital marketing, data analytics, or growth hacking a plus.

Benefits:

• The annual gross base salary range for this position is $140,000-$175,000 plus an annual bonus opportunity.
• G-P offers excellent benefits and perks including generous paid parental leave, flexible time off, flexible spending accounts, medical insurance, dental insurance, vision insurance, sabbatical after 5 years of service, and more.