Log In
Sign Up
Description
ON24 is on a mission to help businesses bring their go-to-market strategy into the AI era and drive cost-effective revenue growth. Through its leading intelligent engagement platform, ON24 enables customers to combine best-in-class experiences with personalization and content, to capture and act on connected insights at scale.
ON24 provides industry-leading companies, including 3 of the 5 largest global technology companies, 3 of the 5 top global asset management firms, 3 of the 5 largest global healthcare companies and 3 of the 5 largest global industrial companies, with a valuable source of first-party data to drive sales and marketing innovation, improve efficiency and increase business results. Headquartered in San Francisco, ON24 has a wide global footprint with offices in key regions, including London, Singapore and Sydney. For more information, please visit www.ON24.com.
Role Overview:
The Director of Product Marketing role will lead and define the go-to-market strategy that drives our platform story and vision forward. The ideal candidate thrives in building, testing and implementing go-to-market for platform and solution-oriented strategies. This role will work directly with the release operations in product marketing to define and inform our product launch strategies and solutions marketing approaches. Additionally, we are looking for a candidate that has experience capturing and driving forward sales content and enablement needs to make an impact. We are looking for a product marketer who understands how to scale platform positioning, messaging and go-to-market strategies to accelerate adoption, revenue growth and market leadership. The role will report directly to the VP of Product and Customer Marketing.
Responsibilities:
-
Develop, own and implement positioning and solutions-focused messaging strategy for the Intelligent Engagement Platform and supporting product areas.
-
Lead and coordinate messaging needed for content plans to support our platform’s global multi-channel marketing programs and campaigns, reinforcing ON24’s position as an industry leader.
-
Work with peers in Product Marketing, Customer Success, Demand Generation and Sales to define strategic content plan.
-
Drive accountability for content KPIs, setting targets and tracking performance and learning.
-
Partner with Product Marketing Release Operations Lead to ensure product launches are executed with supporting materials.
-
Build strategic frameworks and playbooks that enable sales success across target audiences and industries.
Skills & Experience:
-
10+ years of experience in B2B product marketing, GTM strategy, and/or industry solutions marketing
-
Exceptional communication skills, capable of conveying ideas and strategy to leaders across the business
-
Experience in Martech, webinar & virtual event tools, and/or using ON24 is a plus
-
Proven ability to lead and collaborate with others cross-functionally
-
Proven success managing and mentoring a team
-
Passionate about using data to drive decision making and strategies forward
-
Background building go-to-market, solutions-oriented strategies in key industries and understand buyer profiles across Technology, Financial Services, and Life Sciences
-
Demonstrated success in building narratives that drive business growth
-
Strategic mindset with ability to translate a vision into a plan
Perks & Benefits:
-
Health benefits designed to fit the needs of you and your family — including medical, dental, and vision plans
-
Unlimited PTO policy and wellness days to log off and recharge
-
11 paid company holidays for US-based employees + 1 Floating Holiday + 2 Floating Wellness days
-
Employee Stock Purchase Plan
-
401K Plan with employer match
-
Reimbursements covering home office expenses
The base pay range for this position is $175,000 to $185,000. This range is not a guarantee of actual compensation that may be earned nor a promise of any specific pay for any specific employee, which is always dependent on relevant experience, education, skills, location, and other applicable factors.
EEOC:
ON24 is proud to be an equal employment opportunities (EEO) workplace to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, ON24 complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Pursuant to the San Francisco Fair Chance Ordinance, ON24 will consider for employment qualified applicants with arrest and conviction records.
