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Responsibilities:
- Develop a pipeline generation strategy.
- Drive account-based marketing initiatives.
- Design and launch multi-channel campaigns.
- Execute paid ads, email, and content marketing.
- Plan engaging events like webinars and workshops.
- Create lead nurturing campaigns for conversions.
- Collaborate with sales on cross-sell initiatives.
- Align sales and marketing strategies.
- Partner on creating campaign assets.
- Oversee marketing operations processes.
- Evaluate program performance and ROI.
- Manage collaboration with external marketing agencies.
Requirements:
- 7+ years in B2B demand generation.
- 8+ years of marketing experience.
- Proficiency in Hubspot, Salesforce, and 6Sense.
- Location in EST/CST preferred.
Benefits:
- Fully remote with flexibility and balance.
- Robust support for life beyond the workplace.
- Diverse, inclusive, and equitable company culture.
- Encouragement for candidates from varied backgrounds.
