Field Marketing Manager – AMER (Remote) Full Time

Summary:

• Percona is a leader in open-source database software and services, delivering enterprise-grade solutions for MySQL, MongoDB, PostgreSQL, and MariaDB users.
• Percona empowers businesses to leverage open-source technology for performance, scalability, and reliability in data management.
• Percona is expanding and seeks a talented Field Marketing Manager for the Americas region to drive demand generation and build strong customer relationships through Percona-led events, campaigns, and programs.

Responsibilities:

• Plan, coordinate, and execute small-scale, high-touch marketing events such as roundtables, private dining, hospitality events, lunch-and-learn sessions, and webinars.
• Own end-to-end event logistics, including venue selection, invitations, vendor management, and follow-up and tracking leads to revenue.
• Work closely with the sales team to align event strategy with pipeline goals and ensure appropriate attendance from target accounts.
• Collaborate with product and marketing teams to craft relevant content and agendas that resonate with target audiences.
• Develop and execute regional field marketing strategies and campaigns to support lead generation and accelerate pipeline growth, carrying MQL and SQL targets for the region.
• Use account-based marketing (ABM) principles to target key decision-makers and high-value accounts in Percona’s target verticals, utilizing the intent platform, 6Sense.
• Ensure all events and regional campaigns are aligned with business objectives and contribute to marketing and sales goals.
• Develop creative strategies to engage prospects, customers, and partners at in-person and virtual events.
• Build strong relationships with sales teams to ensure proper follow-up, and collaborate on post-event activities, such as lead nurturing and sales acceleration.
• Measure event success by tracking engagement, lead conversion, pipeline growth, and ROI for each initiative.
• Work cross-functionally with the sales, demand generation, content, PR, and solutions marketing teams to align field marketing efforts with broader campaigns.
• Partner with external vendors and venues to execute high-quality, seamless events.
• Provide regular reports and insights on event performance, including attendee feedback and overall program effectiveness.
• Support Percona’s thought leadership efforts by organizing and promoting webinars, workshops, and intimate networking events.
• Ensure events support the brand narrative and effectively communicate Percona’s value proposition for open-source database solutions.

Requirements:

• 3+ years of experience in field marketing or event marketing, preferably within the tech or open-source industry.
• Proven track record of planning and executing high-impact events for senior IT decision-makers.
• Experience working in a regional marketing role, with a focus on the Americas.
• Strong project management skills with the ability to manage multiple events simultaneously.
• Excellent communication and interpersonal skills, with the ability to work closely with sales, partners, and customers.
• Creative thinker with a knack for developing engaging event formats that drive results.
• Analytical mindset with experience measuring and reporting on the success of field marketing programs with a data-driven mindset.
• Familiarity with ABM strategies and how they integrate into field marketing efforts.
• Experience with marketing and sales platforms such as HubSpot, On24, Zoom, Foleon, 6Sense, and Salesforce.
• Ability to travel as needed to support in-person events (up to 30% travel).
• Self-starter with the ability to work independently in a remote environment.

Benefits:

• Flexible work hours and various paid time-off programs.
• All your equipment for your remote office.
• Funds for career development (external training, certifications, conferences).
• Ongoing connectivity allowances.
• Participation in equity incentive plan.
• Work-from-anywhere flexibility, FlowDays, FryDays, and overall work-life balance support.
• PAVE volunteering program.
• Support for Women Transforming Technology.