Field Marketing Specialist Full Time

Summary:

• The Field Marketing Specialist (FMS) builds the local face of BeatBox in their field while following national strategies and priorities.
• The FMS will build local networks including opinion leaders and influencers both online and offline.
• This role creates marketing programs in the areas of On Premise, Off Premise, events, and New Business opportunities that impact local consumers.
• The goal is to successfully develop the BeatBox brand through these local efforts.

Responsibilities:

• Win over 21+ consumers to bring BeatBox to life in your market.
• Build a local network while infusing national strategies and philosophy in the field.
• Translate national programs into successful local activation through product sampling, event partnerships, and on-premise activation.
• Hire, train, and staff a field marketing team of brand reps to execute on-premise activations, off-premise activations, local events, influencer/VIP support, product drops, and any additional field marketing efforts.
• Align with SEM/Sales counterparts to support activations, merchandising, and sales blitzes in your area.
• Activate national events with other FMSs/Brand Reps in regional territories.
• Develop relationships with on-premise managers, off-premise managers, and wholesale sales and marketing departments.
• Ride-alongs with distributors to help with sales support.
• Maintain storage facility, infrastructure, product inventory, swag, and any additional marketing materials assigned to your area.
• Identify event opportunities in your area that require sampling activations.
• Identify BeatBox influencers and partnership opportunities to support your local market.
• Develop social media content for local area campaigns.

Requirements:

• Must maintain a state sampling license to legally handle and pour alcohol at events.
• Deep understanding of the beverage industry, including knowledge of different types of beverages and the competitive landscape.
• Ability to develop and execute marketing strategies and campaigns that drive brand awareness and product sales.
• Proficiency in planning and executing events and promotions, such as product launches, tastings, and sponsorships.
• Ability to connect with consumers, gather feedback, and build relationships to enhance brand loyalty.
• Excellent verbal and written communication skills to convey marketing messages effectively.
• Confidence and proficiency in delivering presentations to both small and large groups.
• Knowledge of sales processes and ability to collaborate with sales teams to achieve revenue targets.
• Creative thinking to develop innovative marketing ideas and campaigns.
• Skill in managing marketing budgets efficiently.
• Ability to identify and address challenges during marketing initiatives.
• Willingness to adapt to changing market conditions and consumer preferences.
• Strong networking and relationship-building skills.
• Effective organizational skills to manage multiple marketing initiatives and events.
• Attention to detail to ensure flawless execution of marketing materials and events.
• Awareness of and compliance with industry regulations, especially when working with alcoholic beverages.
• Experience conducting product sampling events.
• Passion for the beverage industry and enthusiasm for promoting the brand.

Benefits:

• BeatBox Beverages provides a fair and equal employment opportunity regardless of race, color, religion, national origin, gender, pregnancy, sexual orientation, gender identity/expression, age, marital status, disability, or any other legally protected characteristic.
• BeatBox Beverages hires and promotes individuals based on qualifications and business needs.

Tagged as: Consumer Engagement, Event Planning, Marketing Strategy, Sales Support