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Summary:
Flashfood, a leader in reducing food waste through its app, partners with grocery chains to sell surplus food at discounts, impacting North American communities. Recognized by Fast Company in 2023, Flashfood seeks a remote Growth Marketing Manager to drive revenue and retention via data-driven strategies. With a diverse team (51% women, 47% female leadership), the company fosters inclusion and innovation.
Responsibilities:
- Own our growth marketing function (SEM, paid social, mobile ad networks) and partner with vendors to deliver revenue and retention.
- Develop ad content strategy and brief design teams.
- Develop and evolve the overall conversion optimization strategy, including identifying key areas for improvement, setting testing priorities, and defining the roadmap for ongoing A/B testing.
- Provide strategic, audience-centric recommendations for improving flow performance that considers channel goals.
- Utilize analytics tools and platforms to monitor ad and app performance and uncover insights to drive strategy.
- Partner closely with product and data colleagues to ensure accurate capture and ingestion of data for lead generation and outreach initiatives.
- Partner with engineering colleagues to align app functionality and optimization efforts with marketing and advertising plans to ensure consistent messaging, seamless user experience, and optimized conversion funnels across all customer touchpoints.
Requirements:
- Bachelor’s degree required.
- 4-6 years of working experience in the growth or mobile app industry. Mobile app marketplace experience is preferred.
- Great communicator & collaborative team player. Flourishes in a culturally diverse work environment.
- Comfortable navigating dynamic organization structures & aligning objectives with cross-functional teams.
- Experience with Appsflyer, Tableau, Daasity or Triple Whale, Indicative is preferred.
- Analytical, data sensitive & goal-driven. Comfortable with setting ambitious targets, analyzing the status quo, planning a course of action, executing rapid trial & error iterations and constantly improving.
Benefits:
- Competitive base salary.
- Ownership via option grants.
- Casual and remote-friendly work environment.
- Maternity & Parental Leave Top Up Plan.
- Monthly Flashfood credits.
