Lifecycle Marketing Associate Full Time

Description:

• Own the execution and optimization of lifecycle campaigns across Email, SMS, and Push, including campaign setup, segmentation, and QA.
• A/B test new concepts and creative, tracking learnings for the broader team to help increase campaign performance.
• Analyze campaign data, using BI tools such as Looker, to provide results and insights that inform decision-making and growth strategy.
• Manage and monitor marketing automation systems, partnering cross-functionally to ensure data accuracy, integrity, and completeness within the instance.
• Stay on top of industry trends and best practices in marketing automation, suggesting and implementing innovative strategies to enhance campaign performance.

Requirements:

• 2-3 years of experience in CRM or Marketing Operations, with a focus on campaign development/execution, customer segmentation, and A/B testing.
• Hands-on experience with email marketing. Technical knowledge of ESPs customer engagement platforms, and HTML (Braze is a plus).
• Strong analytical and problem-solving skills, with the ability to use data analysis tools (e.g. Looker, Excel/Sheets) to draw results and insights.
• Excellent communication, organizational, and collaboration skills to work effectively in a high-volume, cross-functional team environment.
• Knowledge of data privacy regulations and a commitment to ensuring compliance.