Lifecycle Marketing Specialist Full Time

Responsibilities

• Conceive, develop, AB test, and optimize omnichannel lifecycle marketing campaigns
• Create, validate, and fine-tune mobile-responsive email templates
• Utilize Braze to dynamically trigger, target, and personalize messages
• Experiment with various messaging channels for user engagement
• Establish necessary reporting, analyze results, and optimize campaigns
• Collaborate with Growth, Marketing, and Product Development teams
• Use collaboration tools like JIRA, Confluence, and Google Docs

Requirements

• 3 years of professional experience in email and push marketing
• Familiarity with campaign design for email, push, and in-app messages
• Proficiency in copywriting and content strategies for engagement
• Expertise with Braze or similar app event-driven message platforms
• Skills in mobile-responsive email template coding using HTML and CSS
• Proficiency with Litmus for email template validation
• Competence in writing Liquid code for personalization and dynamic content

Benefits

• Base pay range: $68,000.00 – $80,000.00 per year
• Medical, dental, and vision benefits with employer-paid premium
• Free access to CALM app for mental health support
• Employer-paid life insurance up to $250,000
• 401(k) plan with employer match contribution
• Generous PTO, paid sick leave, and company holidays
• Student loan repayment and education savings with company contribution