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Marketing and Sales

Marketing Analytics Manager Full Time NEW

Summary:

  • At Feeld, we are creating a world where everyone is more intimately connected to each other and themselves.
  • We are building an inclusive, human-centred product and are looking for a Marketing Analytics Manager to become part of our remote team and our mission to elevate the human experience of sexuality and relationships.
  • You will be responsible for data across the marketing domain which comprises of 1) brand marketing 2) Performance marketing and 3) CRM & Lifecycle.
  • This is a player-coach role meaning we are expecting the individual to remain fully hands-on while also coaching a team.

Responsibilities:

  • Develop, own and grow the measurement paradigm for marketing to be around incrementality and ensure everyone across the company lives and breathes it.
  • Elevate the experimentation practice across marketing to establish a continuous learning mindset.
  • Ensure that all of our marTech and adTech tools are configured properly and we take full advantage of all their capabilities.
  • Collaborate with BI to ensure consistent reporting across marketing channels.
  • Help marketing leadership to build and grow the marketing strategy.
  • Identify growth opportunities for Feeld across markets and channels. Help capitalize on those opportunities to help grow the business.
  • Drive the optimization of acquisition channels by developing robust reporting infrastructure and conducting in-depth analyses for paid (e.g., social, display) and organic channels (e.g., SEO, ASO, CRM).
  • You are responsible for the ROI of data across the marketing team and ensuring the domain works on the highest impact initiatives.
  • You are responsible for growing and developing the team professionally and being a bar-raiser in terms of the quality of work and outcomes.

Requirements:

  • Experience in marketing analytics and measurement in a digital or app-based environment.
  • Strong analytics skills with experience in data analysis and statistical tools (SQL, Python, R).
  • A deep understanding of the marTech and adTech landscape and knows about the latest trends of the industry.
  • Strong background experimentation background and comfortable running various marketing experiments across different marketing areas and channels.
  • Excellent problem-solving and critical-thinking abilities.
  • Strong communication skill, both written and verbal.
  • Structured and a track record of managing projects or initiatives.
  • Desirable: Has experience working as a marketeer themselves in either performance marketing or CRM.
  • Desirable: Experience in managing a team while remaining hands-on in a player-coach role.
  • Desirable: Experience with the modern data stack (e.g. Snowflake, DBT etc.).
  • Desirable: Experience with marketplace business models.

Benefits:

  • Flexible working hours.
  • Unlimited paid time off.
  • A fully remote working situation.
  • GBP £3k equipment and home office budget.
  • Learning & development budget.
  • On-demand therapy sessions and mental health support via Spill.
  • In-person meetups.
  • A compensation system that is transparent, honest, and equitable.
  • Baseline Freedom Salary of £60,000 GBP per year.
  • Estimated total cash compensation for this role is between £75,000 to £93,500 GBP based on the requirements listed in this job description.

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