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Marketing and Sales

Marketing Data Analyst Full Time

Summary:

Marrina Decisions, an Equal Opportunity Employer, seeks a Marketing Data Analyst to deliver data-driven insights for a premium US client. This remote role in India focuses on transforming raw data into actionable marketing strategies, collaborating with innovative teams to optimize campaigns and drive business growth.

Responsibilities:

  • Develop and implement data strategies to support business objectives.

  • Conduct complex data analysis to uncover insights and trends.

  • Build and maintain data models and pipelines.

  • Develop and implement data-driven marketing strategies.

  • Analyze marketing campaign performance and provide actionable insights.

  • Create interactive dashboards and reports to communicate findings.

  • Conduct customer segmentation and profiling.

  • Identify opportunities for marketing optimization.

  • Collaborate with marketing teams to measure campaign effectiveness.

  • Collaborate with cross-functional teams to identify data needs and opportunities.

  • Provide data-driven recommendations to improve business performance.

  • Stay up-to-date with the latest data technologies and trends.

Requirements:

  • 3+ years of experience in data analysis and business intelligence.

  • Advanced proficiency in SQL and Python.

  • Strong statistical knowledge and ability to apply statistical methods to solve complex problems.

  • Expertise in data visualization tools (Tableau, Power BI, Looker, etc.) to create compelling and informative dashboards.

  • Excellent problem-solving and analytical skills to identify patterns, trends, and insights from large datasets.

  • Strong communication skills to effectively convey complex findings to both technical and non-technical audiences.

  • Data modeling and ETL experience to transform raw data into actionable insights.

  • Operationally focused with a strong reliance on process and standards.

  • Keen attention to detail & accuracy in reporting.

  • Comfortable to work across teams and seek alignment to help maintain a best-in-class marketing operations framework.

  • Collaborative and highly communicative with team, peers, partners & executives.

  • Ready to learn and solve problems both in isolation and in a team environment.

  • Must know Excel or Google Sheets – power user status is highly desired (Pivot Tables, VLOOKUP, conditional formatting, Flash Fill, etc.).

  • Consistent, dedicated home office environment with proper setup, conducive to focused work and meetings, and maintains high-quality video and connectivity performance.

Benefits:

  • Health Benefits.

  • Paid Vacation.

  • Paid Holidays.

  • Paid Sick Time.

  • Ongoing Training programs.

  • Opportunities to learn and grow in the MarTech world.

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