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Marketing and Sales

Marketing Data Strategist Full Time

Summary:

  • Winona is a leading telemedicine company providing hormone replacement therapy (HRT) for women in menopause.
  • The company has built all its technology in-house, including an EHR, patient care admin system, patient portal, and marketing technology.
  • Winona operates two compounding pharmacies and has a team of in-house physicians.
  • The company is looking for a full-time remote Marketing Data Strategist to analyze digital advertising and web performance data to optimize marketing efforts and maximize ROI.

Responsibilities:

  • Analyze performance data from Facebook Ads Manager and other digital ad platforms to identify optimization opportunities and recommend actionable improvements.
  • Monitor and report on key advertising KPIs such as ROAS, CPA, CTR, and conversion rates.
  • Develop detailed attribution insights across ad platforms and their role in the customer acquisition journey.
  • Utilize tools like Mixpanel, GA4, and attribution software to analyze customer behavior, identify conversion bottlenecks, and provide actionable recommendations for funnel optimization.
  • Build and maintain custom reports and dashboards to track user behavior, campaign performance, and overall marketing impact.
  • Implement and refine multi-touch attribution models to better understand channel contributions to revenue and customer growth.
  • Collaborate with media buyers and performance marketers to design data-driven strategies for audience targeting, budget allocation, and ad creative.
  • Conduct A/B testing on campaigns and landing pages to optimize performance and improve conversion rates.
  • Leverage insights from ads and web data to inform broader marketing strategies, including customer segmentation and LTV-focused campaigns.
  • Build predictive models to project campaign performance and outcomes, guiding resource allocation and strategic decision-making.
  • Develop performance benchmarks and continuously evaluate campaign success against these standards.
  • Partner with engineering and Martech teams to ensure accurate tracking and integration of data across ad platforms, web analytics, and attribution tools.
  • Collaborate with marketing teams to define data requirements for campaigns, ensuring proper tagging and tracking implementation.
  • Stay updated on advancements in analytics tools, advertising platforms, and attribution methodologies to continuously improve marketing insights.

Requirements:

  • 3+ years of experience in marketing analytics with a focus on digital advertising and web data.
  • Expertise in Facebook Ads Manager and other digital ad platforms (e.g., Google Ads, TikTok Ads).
  • Proficiency with Mixpanel, GA4, and attribution software (e.g., Triple Whale, Rockerbox).
  • Experience with data visualization tools like Tableau, Looker, or Power BI.
  • Familiarity with SQL, Python, or R for data analysis is a plus.
  • Strong communication skills with the ability to present complex data clearly and effectively.

Benefits:

  • Flexible hours, work wherever you choose.
  • Unlimited PTO.
  • Medical/Dental/Vision insurance (US-W2).
  • Non-working holidays per country of residence.
  • Referral bonuses.
  • Financial support for online courses.
  • Fun and casual work environment.
  • Employee engagement activities and virtual gatherings.

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