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Marketing and Sales

Marketing Manager Full Time

Summary:

Optitex is the leading global provider of integrated 2D/3D product development software solutions for various industries, including fashion, apparel, transportation interiors, and furniture. With over 30,000 installations worldwide, Optitex delivers a comprehensive range of tools that improve sustainability and operational excellence. The Marketing Manager will drive brand awareness, lead generation, and customer engagement strategies to support product positioning.

Responsibilities:

  • Develop and execute marketing strategies and activities.
  • Design go-to-market strategies for new launches.
  • Define value propositions for target audiences, emphasizing features, benefits, and unique selling points (USPs).
  • Position software effectively against competitors.
  • Manage and execute the annual marketing activities calendar.
  • Collaborate with product teams to understand features, updates, and roadmaps.
  • Translate technical details into user-friendly messaging.
  • Develop product-focused materials such as whitepapers, case studies, and FAQs.
  • Focus on lead generation, brand awareness, and customer retention.
  • Manage multi-channel digital campaigns, including social media, SEO, SEM, email marketing, and content marketing, in collaboration with partners.
  • Create demand-generation strategies, such as lead magnets, webinars, and case studies.
  • Use inbound techniques to attract and nurture leads through the sales funnel.
  • Collaborate with external agencies and partners to execute marketing strategies and campaigns.
  • Conduct competitor analysis, industry trend studies, and research within professional communities.
  • Analyze customer pain points to tailor messaging effectively.
  • Equip sales teams with marketing materials, presentations, and demo scripts.
  • Provide training to ensure consistent messaging.
  • Support lead nurturing and deal-closing efforts.
  • Use tools like Google Analytics, Google Ads, Salesforce, ActiveCampaign Reporting, and Hootsuite to track and report on marketing performance.
  • Monitor metrics such as conversion rates, cost per lead, and customer acquisition costs (CAC).
  • Provide actionable insights to improve ROI and customer lifetime value (CLV).
  • Organize or participate in conferences, webinars, and industry events.
  • Build co-marketing opportunities with technology partners, resellers, or distributors.
  • Oversee the setup and maintenance of the CRM system to track and manage data, collaboration, and performance.

Requirements:

  • Bachelor’s degree in Marketing, Business Administration, Communications, or a related field (Master’s degree is a plus).
  • Minimum 5–8 years of experience in marketing, with at least 2–3 years in a managerial role.
  • Experience in tech marketing is a plus.
  • Proficiency in using data analytics tools (Google Analytics, CRM software, etc.) to measure campaign success.
  • Experience with SEO, PPC, email marketing, social media, and content marketing strategies.
  • Ability to handle multiple projects, meet deadlines, and stay within budget.
  • Excellent verbal and written communication skills, along with a creative mindset for branding and messaging.
  • Familiarity with marketing automation tools, CMS (e.g., WordPress), and other marketing platforms.
  • Experience in managing partnerships, agencies, and vendor relationships.

Benefits:

  • Join a dynamic, thriving team with continuous success.
  • Opportunity to make a key impact in the company’s growth.

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