Marketing Specialist Full Time

Summary:

Strove, a wellness and fitness services company, seeks a Marketing Specialist for a remote, full-time role in South Africa. Focused on digital health solutions, Strove offers an integrated platform to enhance physical and mental wellbeing. The role involves strategic marketing, social media management, and community engagement to drive brand growth.

Responsibilities:

• Develop and refine comprehensive marketing strategies aligned with Strove’s business objectives.
• Identify key market segments, client needs, and competitive positioning.
• Establish clear performance metrics and KPIs for marketing initiatives.
• Review and adjust strategies based on performance data and market trends.
• Design and implement long-term marketing strategies to support Strove’s vision and growth targets.
• Develop roadmaps for future marketing initiatives.
• Analyze and assess marketing channels to determine effectiveness and relevance.
• Prioritize high-impact marketing channels for maximum ROI and engagement.
• Explore and implement innovative marketing tactics to enhance brand visibility.
• Manage marketing data from web analytics, CRM systems, social media, and market research.
• Perform advanced data analysis to assess trends, patterns, and insights.
• Continuously monitor channel performance and adapt strategies to leverage opportunities.
• Use statistical methods and predictive analytics to forecast outcomes and optimize strategies.
• Create detailed reports and visualizations to communicate insights to stakeholders.
• Develop dashboards and tools to track marketing performance.
• Conduct market research to understand industry trends, consumer behavior, and opportunities.
• Monitor and analyze competitors’ marketing strategies, strengths, and weaknesses.
• Design engaging social media posts for Instagram, LinkedIn, and Twitter.
• Craft compelling copy for social media designs.
• Manage publishing of posts across platforms.
• Monitor interactions and respond to comments on social media platforms.
• Schedule content for optimal times on social media platforms.
• Track and analyze social media metrics, participating in monthly data reviews.
• Develop and maintain a spreadsheet to track posts, follower growth, and performance.
• Design client success mailers.
• Manage and export email campaigns.
• Handle ad hoc client communications, including bug fixes and announcements.
• Compile monthly round-up mailers and manage PR communications during critical periods.
• Develop client welcoming packages, including copy and art descriptions.
• Coordinate with the design team for logo incorporation and create tailored social media posts.
• Generate excitement and engagement upon new client onboarding.
• Outline campaign timelines, briefs, and objectives for charity events.
• Plan and schedule weekly posts and content updates for charity campaigns.
• Produce announcement posts and videos featuring spokespersons.
• Coordinate filming, editing, and content distribution for charity campaigns.
• Organize on-site fundraising events with stakeholders.
• Develop schedules and plans for monthly community events.
• Create social media designs and communications for community engagement.
• Organize activities such as hikes, runs, walks, and cycling events.
• Identify and attend networking events.
• Highlight member spotlights through brief descriptions of community achievements.
• Assist in awards applications.
• Represent the company at wellness events with demonstrations and Q&A sessions.
• Coordinate with event organizers and drive additional activations.
• Secure event sponsorships from ecosystem partners, negotiating beneficial terms.
• Manage partnerships to ensure mutually beneficial outcomes.

Requirements:

• Proven experience in social media management, content creation, and community engagement.
• Strong copywriting skills with an eye for design.
• Ability to analyze social media metrics and adjust strategies accordingly.
• Experience with email marketing tools.
• Excellent organizational and multitasking abilities.
• Effective communicator with strong interpersonal skills.
• Proactive problem-solving skills and ability to work independently and collaboratively.

Benefits:

• Remote, full-time position offering flexibility.
• Opportunity to work with a company focused on enhancing physical and mental wellbeing.
• Collaborative environment encouraging diverse perspectives and innovation.