Marketing Specialist Full Time

Summary:

The Marketing Specialist at Wati drives lead generation and brand growth in the LATAM region. Wati, a Hong Kong-based SaaS platform backed by Sequoia and Shopify, empowers 12,000+ global customers with WhatsApp API solutions, fostering a collaborative, innovative team environment.

Responsibilities:

• Develop and execute lead generation strategies to provide high-quality leads for the sales team.
• Collaborate with internal teams and external agencies to optimize campaigns for conversion.
• Manage agency relationships to ensure effective placement of Google and Meta ads.
• Ensure accurate data tracking and channel attribution for all digital campaigns.
• Work closely with the SEO agency to rank hero keywords at the top of search results.
• Create high-value content that drives organic growth and aligns with brand objectives.
• Plan and execute events with partners, focusing on driving engagement and building connections.
• Coordinate logistics and manage resources for impactful event execution.
• Develop customer case studies to showcase successful implementations and strengthen credibility.
• Collaborate with cross-functional teams to gather relevant data and insights for content.
• Assist in enhancing brand presence and awareness through targeted campaigns and regional branding initiatives.

Requirements:

• Bachelor’s degree in Marketing, Business, or a related field.
• 4+ years of experience in marketing, ideally with exposure to digital and field marketing in the LATAM region.
• Proficiency in managing digital campaigns and working with SEO and event management agencies.
• Strong understanding of data analytics and tracking tools for channel attribution.
• Excellent organizational, communication, and project management skills.
• Proficiency in English, Portuguese, and Spanish.

Benefits:

• Opportunity to work with a leading SaaS company and make a significant impact on growth in the LATAM region.
• Collaborative and innovative work environment.
• Professional development and career growth opportunities.