Log In

Don't have an account? Sign up now

Lost Password?

Sign Up

Marketing and Sales

Performance Marketer, Plus – Europe (EMEA, Ireland) Full Time

Summary:

Shopify is seeking a B2B Performance Marketer to join their team in Europe. In this role, you will define, build, launch, and scale regional digital marketing efforts, optimizing campaigns to drive strategic focus across paid channels for Shopify Plus. The position involves collaboration with multiple global teams and stakeholders, and requires expertise in performance marketing across B2B channels.

Responsibilities:

  • Collaborate with internal activation teams and an external partner agency to execute and launch strategic time-bound and always-on campaigns, while optimizing performance across SEM, Social, Display, and Syndication channels.

  • Establish and maintain efficient workflows for campaign launch processes involving multiple stakeholders, ensuring operational excellence and timely go-to-market execution.

  • Create best practices and a framework for launching new campaigns that align with strategic objectives and enhance operational efficiency.

  • Design structured learning agendas for campaigns that focus on creative strategies to improve ad ROI and facilitate continuous performance enhancement through iterative testing and optimization.

  • Enable the Europe Commercial Marketing team to develop campaigns based on insights and opportunities by assessing and identifying digital platform enhancements and new ad formats.

  • Cultivate regular communication and alignment with both digital and non-digital performance vendors to strengthen relationships and enhance overall campaign effectiveness.

  • Support the execution and management of Shopify’s content syndication program by assisting in the development of media plans and enabling content distribution across various vendors.

  • Utilize analytical tools to extract and analyze large datasets, identifying trends, patterns, and insights related to B2B marketing channels and campaigns.

  • Conduct thorough data analysis to evaluate the effectiveness of marketing initiatives, optimize strategies and ROI to accelerate growth for Shopify Plus.

  • Generate regular reports and dashboards to track key performance indicators (KPIs) and provide actionable insights to stakeholders.

Requirements:

  • Experience as a Performance Marketer, preferably in a B2B environment.

  • Strong in-platform experience with Google Ads, LinkedIn Ads, Meta Ads, and other relevant performance marketing channels.

  • Proficiency in data analysis tools like Excel, Google Analytics, Looker/Data Studio for working with large datasets, including Salesforce and DemandBase.

  • Knowledge of performance marketing KPIs, with the ability to track, analyze, and report on campaign performance.

  • Strong communication and collaboration skills, with experience working cross-functionally to optimize campaign and demand generation efforts.

  • Strong problem-solving skills, attention to detail, and the ability to manage multiple projects independently.

  • Experience in B2B performance marketing and a good understanding of how a typical B2B sales and marketing funnel works.

  • Experience with segmented target audience strategies and ABM.

  • Knowledge of SQL programming languages is a plus.

Benefits:

  • Competitive salary and growth opportunities.

  • Opportunity to work in a fast-paced and dynamic environment.

  • Exposure to multiple global teams and stakeholders.

  • Life-defining work with significant impact on global commerce.

  • Digital-first work culture with access to AI tools.

Tagged as: , , ,

Job Overview