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Responsibilities
- Develop sales enablement collateral for GSI partners, including industry-specific material
- Define joint value narratives with each partner and create corresponding marketing collateral
- Create and communicate joint customer-win stories with partners
- Analyze partner and customer insights and competitive landscape to refine marketing collateral and address partner enablement gaps
- Create and execute communications around product launches, campaigns, and market penetration strategies
- Measure and report on the effectiveness of initiatives to drive continuous improvement
- Foster a culture of success and ongoing business and goal achievement
Requirements
- 5-7 years of experience in product marketing and partnerships
- Proven experience in market analysis, marketing strategy, and product management
- Strong understanding of the product lifecycle and marketing strategies from concept to launch
- Strong analytical skills and data-driven thinking
- Experience in digital marketing techniques, including SEO, PPC, social media marketing, and content marketing
- Creative thinker with a vision
- Attention to detail and the ability to manage multiple projects simultaneously
Preferred Qualifications
- Experience in the technology or software industry
- Proven success in launching products and growing market share
- Familiarity with CRM and marketing automation tools
Benefits
- Generous PTO, plus company holidays
- Medical, dental, and vision coverage for you and your family
- Paid parental leave for all parents (12 weeks)
- Fertility and family planning support
- Early-detection cancer testing through Galleri
- Flexible spending account and dependent FSA options
- Health savings account for eligible plans with company contribution
- Annual work-life stipends for home office setup, cell phone, internet, wellness, and learning and development
- Company-wide and team off-sites
- Competitive compensation, company stock options, and 401k
