PR and Utility Marketing Manager Full Time

Summary:

• At SOLPLANET, we are driven by a simple idea: solar for everybody.
• We strive to create the best possible experience for distributors, installers, and end users.
• Our solar inverters, energy storage systems, and EV chargers are easy-to-install, reliable, and user-friendly.
• AISWEI is a leading provider of renewable energy solutions, offering solar inverters, batteries, EV chargers, heat pumps, and energy management solutions.
• With more than 15 years of R&D and manufacturing expertise, AISWEI is one of the largest manufacturers of solar string inverters worldwide.
• AISWEI operates under its own brand in China and its SOLPLANET brand internationally.
• AISWEI is trusted by leading global brands as an ODM service provider.

Responsibilities:

• Develop and execute the overall PR strategy to enhance brand visibility and strengthen the company’s reputation in the industry.
• Create and manage media relations, establishing and nurturing a network of journalists, influencers, and key industry contacts.
• Increase organic brand reach through PR campaigns, press releases, and media engagements.
• Manage brand reputation, handling any crisis communications or issues that could impact the company’s public image.
• Coordinate speaking opportunities at industry events, conferences, and forums, elevating the company’s presence and thought leadership.
• Collaborate with customers on joint PR activities, leveraging the partnership and showcasing joint achievements.
• Manage award submissions, identifying relevant industry awards and coordinating entries to highlight the company’s achievements and innovations.
• Lead the creation of advertorials and their media placement, aligning with strategic priorities in different countries to maximize reach.
• Support and collaborate with local marketeers in the creation and implementation of local PR strategies, ensuring alignment with the company’s global PR framework.
• Assist in establishing and nurturing local media networks to enhance regional PR efforts and maximize brand visibility.
• Support market penetration in the utility segment, driving brand awareness and positioning of the company’s solar solutions among EPCs, investors, and other stakeholders.
• Develop marketing campaigns tailored to the utility sector to attract EPCs and investors, ensuring effective messaging and strategic targeting.
• Assist in the creation of marketing materials such as case studies, presentations, and white papers tailored to the utility market.
• Analyze market trends and customer insights to refine strategies and ensure the company remains competitive in the utility sector.
• Manage and coordinate marketing activities within the utility segment, ensuring alignment with overall business goals and objectives.
• Collaborate with internal teams (sales, product development, and customer support) to align PR and marketing efforts with broader business strategies.
• Support the development of a cohesive communication plan that integrates PR and marketing efforts to drive long-term brand recognition and market share in the utility sector.
• Assist in the planning and execution of local and global marketing initiatives.

Requirements:

• Bachelor’s degree in Marketing, Public Relations, Communications, Business, or a related field (Master’s degree optional).
• Minimum of 5+ years of professional experience in public relations and marketing, with a strong focus on B2B PR and communications.
• Experience in utility or energy-related marketing (preferred but not mandatory).
• Excellent written and verbal communication skills, with experience in content creation (e.g. writing press releases, speeches, articles).
• Proficiency in PR tools and platforms (e.g., media monitoring tools, press release distribution platforms).
• Strong understanding of social media channels and their role in PR strategy.
• Experience with crisis communications and managing brand reputation.
• Strategic thinking and project management skills.
• Data-driven mindset with the ability to assess the effectiveness of PR campaigns using quantitative data.
• Experience managing cross-functional teams and collaborating in a local, regional, and global environment.
• Fluency in English and at least one additional European language.

Benefits:

• An International Team Environment: Work with a talented group of marketers from diverse cultural backgrounds.
• Ownership and Impact: Take on responsibility from day one and enjoy the freedom to bring your ideas to the table.
• Flexible Work Setup: Benefit from a hybrid or fully remote work environment.
• Value-Driven Culture: Be part of a company that prioritizes values, fosters flat hierarchies, and ensures approachable leadership.
• A Multi-Cultural Workplace: Work with colleagues from various cultures and perspectives.
• Professional Growth Opportunities: Grow your career in an international environment.
• Be Part of a Growing Industry: Join an ambitious and rapidly expanding Solplanet team within the renewable energy industry.