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Summary:
- Apollo GraphQL is revolutionizing how software teams build and scale applications by enabling seamless connections between front-end applications and back-end data sources.
- The company focuses on driving product-led growth (PLG) and high-velocity sales.
Responsibilities:
- Lead the development of a product-led growth strategy, crafting compelling messaging and positioning for PLG initiatives.
- Create content that accelerates the buyer’s journey, including blogs, product explainer videos, articles, customer stories, and sales-facing materials.
- Own full stack product marketing responsibilities for PLG led motions – from strategy creation to acquisition, activation, and engagement.
- Provide guidance, support, and resources to empower team members to excel in their roles and contribute to overall departmental success.
- Collaborate with senior leadership to align initiatives with organizational objectives and priorities.
- Occasionally step in as interim team leader when the VP of Product Marketing is unavailable.
- Partner cross-functionally with product and growth teams on strategic roadmaps and developer engagement.
- Collaborate with sales and demand generation teams to ensure alignment on PLG strategies and content distribution.
- Develop marketing collateral that highlights Apollo’s offerings and supports high-velocity sales efforts.
Requirements:
- 5+ years of product marketing experience, most of which has been focused on PLG strategies and high-velocity sales.
- Strong technical understanding of distributed architectures, microservices, and APIs.
- Exceptional at translating technical insights into value-driven, customer-facing messages.
- Proven ability to create content that drives engagement and conversion in fast-paced environments.
- Passionate about developers and experience working in enterprise SaaS or developer-focused platforms.
- Thrive in high-growth startup environments and excel in managing competing priorities.
- Self-sufficient, driven, and thrives on building GTM strategies, content, and enablement materials independently.
- Passion for coaching and developing team members.
Benefits:
- Competitive compensation, including equity and benefits.
- 3 Anthem Blue Cross medical plans, and additional options for California residents.
- Dental and Vision benefits provided by Sun Life Financial.
- Equal Opportunity Employer.
- E-Verify Employer.
