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Summary:
Spowse, Africa’s leading relationships and social networking app, seeks a Product Marketer to scale its brand through strategic campaigns and growth marketing. The role focuses on driving user acquisition in Africa while collaborating with global teams to execute innovative marketing strategies.
Responsibilities:
- Develop/execute regional campaigns and GTM strategies
- Lead integrated brand campaigns and disruptive marketing ideas
- Manage creative asset development and localization
- Collaborate with media teams on campaign execution
- Establish marketing processes and best practices
- Track campaign performance and optimize strategies
- Present results to leadership teams
- Mentor junior team members
- Manage marketing budgets
Requirements:
- Experience in large brand campaign management
- Tech/digital marketing background
- Customer acquisition expertise (digital/traditional media)
- Agency collaboration experience
- Data-driven campaign development skills
- Multi-campaign/project management ability
- Social networking/dating platform understanding
- Budget management proficiency
- Adaptability to fast-paced environments
Benefits:
- Competitive salary + performance bonuses
- Premium healthcare coverage
- Remote work flexibility
- International travel opportunities
- Side project opportunities
- Diverse, merit-based work environment
- Growth marketing exposure
