Product Marketing Manager Full Time

Description:

• ApprovalMax is award-winning B2B software used by businesses around the world to create robust financial controls.
• It streamlines the approval process for decision makers by replacing paper and email approvals with automated workflows.
• ApprovalMax integrates with platforms such as Xero, QuickBooks Online, and Oracle NetSuite to unlock powerful efficiencies for approvers and finance teams.
• The company is globally recognised and has won ‘Xero App Partner of the Year’ four times since 2020 in different countries.

Responsibilities:

• Collaborating with your peers across Marketing, Product, Design, Sales, and Support in our key markets (AU, NZ, UK, US, Canada, Asia, and South Africa).
• Launching marketing campaigns to promote new product features, while working closely with the Product Team to increase feature awareness and usage.
• Develop, create, and implement the Product Marketing plan to support the retention of existing customers and the acquisition of new customers.
• Working with Product, and our Customer Success Team to research, to understand and develop value propositions and position our products against competitors and customer needs.
• Develop product positioning, messaging that resonates with our target customer personas, and scripting for release videos.
• Assess the effectiveness of our marketing programs for our products on an ongoing basis, and report back to the business on required changes.

Requirements:

• Proven experience and success in Product Marketing or Product Management.
• Must have Marketing and copywriting experience – launching B2B products will be highly regarded.
• A Tertiary Qualification in Marketing or Product Management.
• Experience with Hubspot will be highly regarded.
• Demonstrate sound product marketing strategies to optimise growth and profitability.
• Great attention to detail and strong planning and execution of agreed plans.
• Power user of networking tools such as LinkedIn, Twitter, YouTube and Facebook.
• Exceptional ROI-tracking skills, and ability to prove what is, or isn’t working.

Benefits:

• Growing international business with 10,000+ subscribers.
• Regular performance-based compensation reviews.
• 100% paid 20 business vacation days.
• 100% paid 10 sick leave days.
• Remote work, flexible hours.
• Health & Wellness program – a bonus payment, which will cover 50% up to a total of 500 Euro annually of the amount spent on the following activities: medical services (except regular health insurance), fitness, sports activities (excluding sports equipment), stress management, body massage, weight management, yoga, traveling, etc.
• Reimbursement of co-working space.
• Reimbursement of professional development courses.
• Parental leave support.