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Summary:
- Education Perfect is seeking a Product Marketing Manager to drive growth initiatives within the EP product team.
- The role involves developing and executing comprehensive Go-To-Market (GTM) plans, refining user journeys, and driving core business KPIs.
- Collaboration with cross-functional teams such as Product, Marketing, Sales, and Product Marketing Managers will be key.
- The position offers opportunities for personal and professional growth, with support and resources provided to help develop your skills and career.
Responsibilities:
- Lead the development and execution of comprehensive GTM plans aligned with company goals and objectives.
- Develop strategies to drive adoption and engagement of strategic product behaviours among users.
- Analyse user data and insights to identify opportunities for optimisation and growth.
- Conduct market research, competitive analysis, and customer segmentation to inform marketing strategies and initiatives.
- Collaborate with regional teams to support high-growth markets and tailor marketing strategies to local needs and preferences.
- Identify market trends, competitive insights, and opportunities for expansion.
- Work closely with product management, sales, and marketing teams to align and execute marketing initiatives.
- Provide input into product development and roadmap decisions based on market insights and customer feedback.
- Develop compelling messaging, positioning, and value propositions for products.
- Collaborate with the content team to create marketing collateral, sales tools, and educational resources that effectively communicate product benefits.
- Stay up to date with the latest industry trends, emerging technologies, and best practices in pedagogy and the adoption of technology in education.
- Provide guidance to the marketing team on content creation, campaign planning, and execution.
- Ensure consistent messaging and branding across all marketing channels, effectively representing EP’s value proposition.
Requirements:
- 5+ years of experience in product marketing within SaaS, preferably in the ed-tech industry.
- Demonstrated experience with growth models and strategies.
- Proven ability to drive product adoption, engagement, and growth through strategic marketing initiatives.
- Strong analytical skills to interpret data and insights for informed decision-making.
- Excellent communication and presentation skills to clearly articulate complex concepts.
- Ability to thrive in a fast-paced, dynamic environment while managing multiple projects simultaneously.
Benefits:
- Remote and flexible working arrangements.
- Communication allowance towards internet or phone charges and $1000 towards setting up a home office.
- Three extra days of annual leave during the end-of-year shut down period, parental leave top-ups, and a community service day.
- Wellness allowance to support mental and physical wellness.
- Employee Assistance Program with unlimited sessions.
- Employee Equity Bonus Plan and employee referral program with $2000 for referrals.
- Ongoing professional development, including access to EP’s Learning Hub.
- The opportunity to work within a growing global business with Diversity Works accreditation, Carbon Net Zero BCorp status, and Digital Promise certification.
