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Summary:
- The Texthelp Group and n2y have over 50 years of combined experience in creating and delivering innovative technology for the education and workplace sectors.
- The companies merged in March 2024 after operating adjacently for many years.
- The combined mission is to advance the learning, understanding, and communication of one billion people around the world by 2030.
- The organization employs over 600 staff across locations in the UK, Norway, Denmark, Sweden, USA, and Australia.
- The product marketing team is newly established and evolving, aiming to make a significant impact on how the organization serves its customers and internal stakeholders.
- The position will contribute directly to the mission of improving educational outcomes for students across North America.
Responsibilities:
- Own and develop buyer personas and customer insights.
- Define positioning and messaging framework for products.
- Define go-to-market (GTM) strategy in collaboration with marketing and demand generation teams.
- Deliver sales enablement materials to support the sales team.
- Support content creation by collaborating with content and design teams.
- Deliver market and competitor analysis.
- Own metrics and reporting related to product marketing efforts.
- Support customer engagement throughout the product lifecycle.
Requirements:
- Ability to own and evolve effective buyer personas—knowledgeable about customer intent, needs, and behavior.
- Strong ability to lead stakeholder communication and collaboration, with the ability to persuade and influence.
- Exceptional organizational skills, with the ability to manage work and collaborate with other teams to meet objectives.
- Skilled in storytelling and messaging—able to translate product functionality into customer needs and desires.
- Proficient in managing data and research, with the ability to draw conclusions from various types of information.
- Naturally curious and always seeking to understand, improve, and add value.
- Familiarity with brand, demand generation, and sales team needs and motivations.
- Strong understanding of SaaS product marketing.
- Belief in the altruistic mission and vision of the organization.
- Comfortable with growth and change.
- Strive for excellence in delivering the best solutions to customers.
Benefits:
- Competitive compensation and benefits package, including health, dental, vision, life, and disability insurance.
- Company matching 401(k) savings plan.
- Flexible time off plans.
- A commitment to a Drug-Free Workplace.
- Equal Employment Opportunity Employer.
