Product Marketing Manager Full Time

Summary:

MetaWealth, an innovative investment platform disrupting real estate and RWA asset classes, seeks a Product Marketing Manager in London or remotely. The role drives go-to-market strategies and user engagement, collaborating across teams to enhance the platform’s growth.

Responsibilities:

• Work alongside the Head of Marketing to bring the full GTM lifecycle for new asset launches, features, and updates — from pre-launch strategy to post-launch iteration.
• Develop clear, compelling product messaging and narratives that build user trust and drive action.
• Build and optimise onboarding, activation, and retention journeys across email, push, and in-app messaging.
• Create and manage user segmentation strategies, targeting first-time investors, power users, and Web3-native buyers differently.
• Partner with product and data teams to define and improve key lifecycle metrics (activation rate, retention, multi-asset investing).
• Work closely with growth on testing messaging across paid and owned channels.

Requirements:

• 3+ years experience in product marketing or lifecycle marketing at a fast-growing startup (Fintech or Web3 a big plus).
• Proven experience launching and growing new features or products.
• Strong understanding of user behavior, research, and customer segmentation.
• Excellent written and verbal communication skills — you’re great at making the complex simple.
• You’re comfortable wearing multiple hats, working cross-functionally, and taking initiative in a lean environment.

Benefits:

• Opportunity to be part of a dynamic team working towards a better financial future.