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Summary:
- Ithaca Hummus is seeking a part-time Brand Ambassador for in-store demos.
- The role involves driving trial and brand awareness for Ithaca Hummus through in-store product demonstrations.
- The Brand Ambassador will create positive experiences, drive consumer engagement, and help grow the community of flavor-obsessed fans.
- This position is ideal for food enthusiasts with a passion for connecting with people.
Responsibilities:
- Execute in-store demos at retailers like Whole Foods Market.
- Create a positive interaction with the brand for every consumer.
- Take accurate shelf photos of each item, including signage, pricing, and surrounding items.
- Maintain a demo table and samples in good order, adhering to setup procedures.
- Maintain on-shelf inventory in good order throughout demos.
- Merchandise product on shelf and seek incremental off-shelf placement opportunities.
- Perform against key program KPIs, including sales goals, conversion rates, and new consumer engagement.
- Create and submit high-quality, detailed recaps following events, including consumer counts, new consumers, units sold, and shelf set photos.
- Provide feedback and insights on new products and services.
Requirements:
- Passion for food and connecting with people.
- Outgoing, personable, and friendly personality.
- Previous brand ambassador or event staffing experience, preferably in the natural foods industry.
- Independent with excellent problem-solving skills.
- Ability to travel throughout the region and work weekends.
- Valid driver’s license and access to a reliable vehicle to transport demo equipment.
- Must be up to date with COVID vaccines and boosters, and comply with mask mandates when required.
- Ability to consistently lift 10-25 lbs, unaided.
- Ability to reach overhead, bend down, and walk up and down stairs carrying products and demo equipment.
Benefits:
- $25 – $30 Hourly + Mileage Reimbursement & Bonus Opportunities.
- 12-32 demos per month. Approx. 12-32 hours weekly based on availability.
- Shifts typically run on Fridays, Mondays, and weekends from 10:00 am – 2:00 pm and 2:30 pm – 6:30 pm.
