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Marketing and Sales

Remote Marketing Executive – UK & Ireland Full Time

Summary:

  • VRP Consulting is a Salesforce Product Development Outsourcer and winner of the Salesforce Innovation Award.
  • With 25 years in the market, 16 offices across 12 countries, and over 2,000 successful projects deployed, VRP Consulting offers development, implementation, integration, customization, maintenance, and support services.
  • The company emphasizes professional growth and fosters a dynamic and supportive work environment.
  • The position is remote with a focus on managing regional marketing strategy and supporting sales activities for the UK & Ireland market.

Responsibilities:

  • Adopt a Regional Go-to-Market strategy for the local area, ensuring all activities are carried out to a high standard.
  • Create, plan, and track various types of marketing campaigns.
  • Complete competitor analysis, including global competitor presence in the region as well as local competitors.
  • Ensure the VRP brand is represented according to our brand guidelines.
  • Work closely with Sales teams to ensure all standards are adhered to, and help in creating localized presentations.
  • Act as the main point of contact from marketing for all regional departments.
  • Help prepare and set up email campaigns and collaborate with regional lead gens/sales representatives: collect lists, support suitable content and images creation, liaise with the marketing email team, track effectiveness, ensure timely follow-up by sales team.
  • Organize all in-person and digital regional events, such as VRP business breakfasts, Partner events, Basecamps, Tradeshows, Webinars: prospect identification, message creation, case study alignment, event booking, multi-channel promotion, registration tracking, pre-during-post event lead gen management, follow-up tracking, activity reporting with optimization recommendations.
  • Collaborate with our partners organizing joint events.
  • Actively participate in regular marketing team meetings, both All Hands as well as individual task focus groups.
  • Maintain professional knowledge of the Salesforce ecosystem, in particular new Salesforce products, marketing messaging, and the Salesforce Partner marketing portal. Ensure you regularly update your knowledge via Trailhead.
  • Maintain and create case studies for the region.
  • Identify and plan for award submissions.

Requirements:

  • Experience in leading and coordinating marketing campaigns that generate leads.
  • Previous marketing experience within the Salesforce ecosystem.
  • Strong understanding of the region, including current trends and market demands.
  • Experience creating and running local events to create demand and awareness.
  • 3+ years’ experience in B2B marketing.
  • Experience in executing multi-channel campaigns.
  • Experience in regional/global marketing.
  • Proven track record in event organization.
  • Marketing planning, execution, and tracking exposure.
  • Deep understanding of the digital/social media industry.
  • Google Workspace exposure.

Benefits:

  • Cooperation on a B2B contract basis.
  • A global company with an international environment.
  • A challenging position with a renowned and fast-growing player in the Salesforce ecosystem.

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