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Summary:
- NeoPollard Interactive (NPi) is North America’s leading provider of innovative iLottery solutions.
- This position offers the excitement of a high-tech gaming company with fast-paced, challenging work and tremendous career growth potential.
- The Retention Marketing Strategist will contribute to existing digital marketing campaigns/programs while assisting with the development of new initiatives.
- This position can be hybrid in Lansing, MI, remote in the US (preferably in the eastern standard time zone), or in Canada (preferably in Edmonton).
Responsibilities:
- Develop, execute, and analyze retention marketing campaigns, including offer management and communication, member segmentation, and behavior-based and transaction-triggered messaging.
- Lead and contribute to the strategy, development, and execution of marketing initiatives to optimize player retention, lifecycle, personalization, and promotional strategies, including the development of automated campaigns.
- Perform end-to-end monitoring of campaign execution and performance.
- Build and create email templates and marketing materials.
- Define, upload, and manage marketing banners, game assets, and other content on our website(s).
- Develop testing strategies to optimize business performance.
- Develop, document, and implement standards and processes to increase efficiency.
- Remain current on email best practices and U.S. CAN-SPAM compliance requirements.
- Continually research email marketing trends and technologies.
- Ability to work both independently and collaboratively with cross-functional teams.
- Open to copywriting and editing both email messages and website copy.
Requirements:
- BA/BS Marketing or equivalent experience.
- 2 years’ experience in iGaming, iLottery, or Casino industries.
- 5 years’ experience in Retention or Loyalty Marketing or CRM role.
- At least three years of designing, deploying, and analyzing email marketing campaigns.
- Efficient & comfortable with a large promotional calendar, with over 30 campaigns monthly.
- Attention to details in all player-facing communications from emails to website banners.
- Subject matter expert in digital strategy and integrated marketing with expertise in designing data-driven multichannel relationship marketing strategies utilizing web, mobile, social, email, and traditional marketing channels.
- Strategic planning skills: strategic solid thinker, ability to search for insights, and shepherd a strategic idea.
- Strong research and analytical skills and project management experience are required.
- Good working knowledge of HTML.
- Experience with ESPs like Bloomreach, Optimove, Salesforce, or Adobe Campaign preferred.
- Understanding the lifecycle of a campaign from creation, execution, to analyzing.
- Ability to work in a fast-paced environment.
- Strong background in quality control.
- Responsible, well organized, independent, able to learn quickly, multi-tasking, great interpersonal skills, team player.
