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Marketing and Sales

Senior Account Based Marketing Manager Full Time

Description:

  • Collaborate with marketing, sales, and product teams to develop and refine the ABM strategy for Fieldguide’s target accounts, focusing on top-tier clients and prospects in the audit, advisory, and risk management sectors.
  • Design, implement, and optimize multi-channel ABM campaigns, including personalized content, email marketing, direct mail, digital advertising, webinars, and events, tailored to the specific needs and pain points of each target account.
  • Work closely with the sales team to identify target accounts, develop account-specific marketing plans, and ensure alignment between marketing activities and sales goals.
  • Develop and oversee the creation of personalized content and messaging for key accounts, including case studies, whitepapers, presentations, and other collateral that resonates with decision-makers and influencers within target organizations.
  • Utilize data and analytics to measure the effectiveness of ABM campaigns, track key performance indicators (KPIs), and refine strategies based on performance insights.
  • Leverage ABM tools and platforms (e.g., 6Sense, HubSpot) to manage and optimize campaigns, ensuring seamless integration and alignment with Fieldguide’s broader marketing tech stack.
  • Partner with product marketing, customer success, and sales enablement teams to ensure consistency and alignment in messaging and to maximize the impact of ABM initiatives.
  • Conduct ongoing research to understand the needs, challenges, and trends within the target verticals, ensuring that Fieldguide’s ABM efforts are informed by the latest industry insights.
  • Provide regular updates and detailed reports on ABM campaign performance, including ROI analysis, to key stakeholders.

Requirements:

  • Minimum of 5-7 years of experience in B2B marketing, with at least 3-4 years focused specifically on Account-Based Marketing.
  • Experience with Marketing tools such as Hubspot, 6sense, Demandbase, Terminus or similar.
  • Vertical SaaS experience a plus.

Benefits:

  • Competitive compensation packages with meaningful ownership.
  • Unlimited PTO.
  • 401k.
  • Wellness benefits, including a bundle of free therapy sessions.
  • Technology & Work from Home reimbursement.
  • Flexible work schedules.

Job Overview