The E.W. Scripps company is looking for a Sr. Director of Category Growth and Revenue Development. The focus of this role is to establish vision and lead television and digital advertising sales by forging strategic partnerships with brands and customers to achieve success in key categories. This leader will offer guidance on go-to-market strategies for diverse sales channels and categories to ensure that sales budgets are not only met but surpassed.

WHAT YOU’LL DO:

• Collaborate directly with the VP Sales, Local Media, station general managers and directors of sales to integrate applicable local media category strategies across Scripps Enterprise.
• Track and help implement sales strategies and tactics with station sales directors to achieve special opportunities, new business, and digital goals tied to key categories.
• Maintain high visibility in the local communities through consistent communication with key agencies and companies that support local and national advertising; participate in local and national industry trade groups; represent the company at industry events.
• Identify training needs for the sales leaders and employees, including all aspects of local, digital, national, and networks as it pertains to key categories of business.
•  Track sales activity key performance indicators to meet ad sales revenue and profit goals.
• Establish effective communication methods to distribute information across the division and to identify station best practices.
• Perform other duties as assigned.

WHAT YOU’LL NEED:

• BS/BA in related discipline preferred or equivalent years of experience
• Generally 10+ years of experience in related field preferred
• Prior supervisory experience a plus
• The ability to travel up to 40%

WHAT YOU’LL BRING:

• Expert knowledge of all facets of broadcast and digital sales and marketing
• Understanding of strategic account management, ratings, and digital execution
• Proven track record of developing high performing sales teams, skilled at personnel development with the ability to coach and facilitate
• Advanced oral and written communication skills
• Effective in a variety of formal presentation settings both inside and outside the organization
• Advanced computer skills including Microsoft Office
• Proven ability to manage multiple tasks in a fast-paced environment
• Must maintain integrity in all business dealings

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If you are a current Scripps employee, please do not apply on this site. Please access our internal career site at Worklife > My Info > View Open Positions at Scripps.

SCRIPPS’ COMMITMENT TO EQUITY, DIVERSITY AND INCLUSION:
At Scripps, we are committed to a diverse and inclusive culture that reflects the communities we serve. We are intentional about creating an environment where employees, our audiences and other stakeholders feel valued and inspired to reach their full potential and make authentic connections. We foster a workplace culture that embraces each person’s diversity, including the extent to which they are similar or different. Scripps leaders believe that an equitable and inclusive culture is not only the right thing to do, it is a business imperative. Read more about our commitment to equity, diversity and inclusion at scripps.com.

ABOUT SCRIPPS:

The E.W. Scripps Company (NASDAQ: SSP) is a diversified media company focused on creating a better-informed world. As one of the nation’s largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of more than 60 stations in 40+ markets. Scripps reaches households across the U.S. with national news outlets Scripps News and Court TV and popular entertainment brands ION, Bounce, Defy TV, Grit, ION Mystery and Laff. Scripps is the nation’s largest holder of broadcast spectrum. Scripps is the longtime steward of the Scripps National Spelling Bee. Founded in 1878, Scripps’ long-time motto is: “Give light and the people will find their own way.”

As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis of race, sex, sexual orientation, transgender status, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law. Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.