Senior E-commerce and Campaign Manager, Paid Media Full Time

Summary:

The Senior E-commerce and Campaign Manager at Learning A-Z drives paid media and e-commerce strategies to enhance sales and engagement. Part of Cambium Learning Group, Learning A-Z is a respected edtech leader, serving 1/5 of U.S. public students with innovative, AI-supported educational solutions.

Responsibilities:

• Manage and optimize Learning A-Z’s e-commerce platform, ensuring seamless functionality and an excellent user experience.
• Implement strategies to enhance online sales, including conversion rate optimization (CRO), search engine optimization (SEO), and user journey enhancements.
• Work closely with the digital marketing and lead generation teams to execute paid search, display, and social media advertising campaigns.
• Analyze website performance, customer behavior, and sales data to make data-driven recommendations for improvement.
• Collaborate with UX/UI designers and developers to optimize website navigation, checkout processes, and overall design.
• Ensure e-commerce site performance, security, and compliance with best practices and industry standards.
• Uniquely own SEM and paid advertising media strategy and tactics that optimize traffic to company websites and ROI.
• Responsible for e-commerce revenue for the single license and small purchases on learninga-z.com.
• Create and execute paid advertising strategies aligning with overall marketing goals and priorities, including web store purchases, product trials, and lead generation form fills.
• Design, implement, and manage campaigns across multiple platforms to maximize reach and conversions.
• Monitor, analyze, and report on campaign performance metrics, using insights to optimize future strategies.
• Work collaboratively with campaign and product marketing teams to optimize the implementation of paid media strategy within the context of the overarching campaign strategy.
• Work closely with marketing creative services to develop compelling ad copy and visuals that resonate with target audiences while adhering to brand and message guidelines.
• Leverages tools to conduct multivariate tests to evaluate ad performance and implement changes based on data-driven insights.
• Manage vendor and agency partnerships to deliver results within acceptable performance criteria and budget for ad spend.
• Stay up-to-date on industry trends, competitor activities, and best practices to inform e-commerce and paid advertising strategies.
• Present campaign performance and insights to internal stakeholders and make recommendations for future initiatives.
• Work closely with digital marketing services to recommend website improvements to improve traffic conversion rates.

Requirements:

• 5+ years of experience managing a robust digital advertising budget.
• 2+ years of experience managing a multi-million dollar, high-volume, multi-product e-commerce channel.
• Excellent understanding of e-commerce platforms (e.g., Shopify, Magento, WooCommerce) and digital marketing strategies.
• Deep knowledge of website analytics and SEO/SEM strategies.
• Experience with SEO, PPC, email marketing, website analytics, SEO/SEM, and conversion rate optimization.
• Knowledge of HTML, CSS, and basic web development principles is a plus.
• Excellent problem-solving skills and a data-driven mindset.
• Proven organizational and project management skills with the ability to multitask.
• Passion for education technology and a commitment to improving student learning outcomes.
• Proficiency in Google Ads, Facebook Ads Manager, Google Tag Manager, and modern paid digital advertising platforms.
• Solid analytical skills and experience with analytics tools (e.g., Google Analytics).
• Experience reporting on KPIs/ROI to senior leadership.
• Motivated self-starter is equally comfortable working within a team atmosphere and taking charge of projects.
• Excellent written and verbal communication skills.
• Creative mindset with the ability to think outside the box.
• Excellent organizational skills and attention to detail.
• Service-oriented with superior soft skills.
• Continuous learner who keeps pace with modern digital marketing tactics and tools.
• Reliable internet connection through a cable or fiber-optic broadband service with minimum speeds of 10 Mbps download and 5 Mbps upload if working remotely.
• Expected to actively participate in video-based interviews during the recruiting process and ongoing virtual meetings with their camera on.

Benefits:

• Remote First work environment offering flexibility and trust to balance work with life.
• Reimbursement to help cover the cost of setting up your home or remote office.
• Opportunity to help students across the globe develop comprehension, curiosity, and continued joy of learning.