Senior Email Marketing Associate Full Time

Summary:

Reliance Health, a leader in affordable and accessible healthcare across emerging markets, seeks a Senior Email Marketing Associate to drive customer engagement through strategic email campaigns. The role involves managing the full campaign lifecycle and collaborating with teams to ensure consistent messaging. Reliance Health transforms healthcare with technology and comprehensive health plans.

Responsibilities:

• Develop, execute, and optimize end-to-end email marketing strategies.
• Grow and segment the email database for targeted campaigns.
• Design and implement direct email marketing campaigns aligned with company goals.
• Write and proofread engaging newsletters with clear, grammatically accurate content.
• Ensure mobile-friendly email templates and optimize layouts.
• Enhance templates with graphics, personalization, and advanced features.
• Collaborate with cross-functional teams to ensure consistent messaging.
• Analyze campaign performance, providing actionable insights for improvement.
• Report on revenue generated from email marketing efforts.

Requirements:

• Minimum of Bachelor’s Degree in Marketing, Communications, or a related field.
• Minimum of 3 years’ experience in email or digital marketing.
• Proficiency in email marketing platforms such as HubSpot and Mailchimp.
• Strong copywriting and project management skills.
• Hands-on experience with HTML, CMS, and marketing automation tools.
• Working knowledge of SEO/SEM and Google Analytics.

Benefits:

• Remote-first environment, allowing work from anywhere with a collaborative team.
• Competitive salary benchmarked against industry standards.
• Comprehensive health insurance coverage for the employee and family.
• Unlimited leave policy.
• Opportunity to play a key role in transforming customer experiences and shaping healthcare innovation.
• Supportive, inclusive, and team-focused work culture celebrating diversity.
• Access to tools, mentorship, and resources for career growth.
• Learning and development allowance for ongoing professional growth and skill enhancement.