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Responsibilities
- Drive the marketing analytics roadmap and optimize lead management
- Connect data from various marketing sources to measure marketing efforts
- Build and maintain dashboards to track key performance indicators
- Analyze marketing data and present findings to stakeholders
- Optimize the attribution model by aligning marketing and sales
- Track marketing ROI for different channel campaigns
- Design and implement data models for digital marketing performance metrics
- Monitor and propose new marketing business metrics
Requirements
- 4+ years of experience in GTM Analytics or financial analysis
- 3+ years of experience supporting marketing stakeholders
- Strong experience with GA4, Marketo, Salesforce, ahrefs
- Experience connecting data sources to analyze the marketing funnel
- Experience building dashboards in Tableau or SFDC
- Proficient in SQL for querying and optimizing data
- Ability to provide insights that explain KPI changes
- Preferred to be based in Austin, TX but open to remote candidates
Benefits
- Fully covered medical, dental, and vision insurance
- Flexible paid time off policy
- 401K or RRSP with company match
- Competitive compensation, bonuses, and equity options
- Health wellness program including mental health apps
- 16 weeks of paid time off for primary caregivers
- Professional development opportunities and mentorships
- Matching Gift Program for community support activities
- In-office experience with free lunch and stocked kitchen in Austin and San Diego
